The New Movie Magazine (Jan-Sep 1935)

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You can use cosmetics all you wish yet guard against this danger . . . IT'S so thrilling to win romance — so important to keep it ! And yet some women let Cosmetic Skin steal away their greatest treasure — do not guard as they should the soft, natural beauty of their complexions. Cosmetics Harmless if removed this way It is when cosmetics are allowed to choke the pores that they cause Cosmetic Skin. Enlarged pores — tiny blemishes— these are warning signs that you are not removing cosmetics properly. Lux Toilet Soap is made to remove cosmetics thoroughly. Its ACTIVE lather sinks deep into the pores, swiftly carries away every vestige of dust, dirt, stale cosmetics. So before you put on fresh make-up during the day — ALWAYS before you go to bed at night — use this gentle care! 9 out of 10 Hollywood stars use Lux Toilet Soap. LIKE MOST GIRLS, I USE ROUGE AND POWDER — BUT NEVER DO I RISK Cosmetic Skin I use Lux Toilet Soap regularly. IT DOES LEAVE YOUR SK/N LIKE VELVET! The Neio Movie Magazine, March, 1935