The New Movie Magazine (Jan-Sep 1935)

Page scan 000203 from The New Movie Magazine

Record Details:

Title:
The New Movie Magazine
Date:
Jan-Sep 1935
Publisher:
Tower Magazines, inc.
Volume:
The New Movie Magazine (Jan-Sep 1935)
Leaf #:
000203
Language:
English
Collection:
Fan Magazines
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Relatively short-lived magazine that nonetheless played a crucial role in the gossip industry. Launched in 1929, it cost only ten cents, when the majority of high-end magazines sold for a quarter. It was also primarily sold through Woolworth’s five and dime stores; the combination of cost and accessibility led to its dominance, by 1933, over all other magazines (circulation: 650,000). As a result, the other magazines decreased their price to match New Movie’s. New Movie had less content and poorer quality drawings and illustrations, but the content similar in tone and quality to that of the high end magazines. Ceased publication in 1935. -- Anne Helen Petersen, 2013. Secondary sources consulted: Inside the Hollywood Fan Magazine by Anthony Slide and MovieMags.com.
Date Added:
June 06, 2024
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CUTS DOWN ON STOCKING RUNS PURSUED BY RUNS! Jane Baker, lovely dancer, says: "A dancer's stockings lead a strenuous life. Still, you'd think en a vacation I'd get a rest from runs! But no! Then, one lucky day on my trip South—" story below KNEE ACTION NOW! Arriving in New York, Miss Baker poses for the camera men with perfect poise, thanks to Luxed stockings! " I've won freedom of the knees, ' 'she says with a charming smile. "My stockings give without breaking into runs so easily!" Girls, try Miss Baker's plan! Avoid cake-soap rubbing, and soaps with harmful alkali. These things weaken elasticity —then threads may break instead of giving under strains — runs start. Use Lux today! SOMEBODY TOLD ME how Lux keeps stockings elastic and cuts down runs. I couldn't buy Lux on shipboard, but the Captain himself had a box in his locker. I started Luxing my stockings every day, and was I surprised! It's much easier to use Lux than to rub with cake soap— and hardly another run on my whole trip ! " LUX SAVES STOCKING ELASTICITY The New Movie Magazine, March, 1935 39