The New Movie Magazine (Jan-Sep 1935)

Women Rule Hollywood {Continued from page 19) their exaggerations, no matter how ridiculous, there is always that sincere emotionalism that women love. Chaplin's greatest comedy, "The Kid," is the perfect example of comedy "slanted" for women. The situations were amusing, but always they were actuated by sincere emotion. Every laugh Moated on an unshed tear. I would list "The Kid" as one of the ten greatest women's pictures of all time. What are the other nine? There have been so many exceedingly fine pictures, rich in feminine appeal, that it is hard to make a choice. At first thought, I should list "Birth of a Nation," "Broken Blossoms," "The Miracle Man," "All Quiet on the Western Front," "Dark Angel," "Stella Dallas," "Robin Hood," "The Ten Commandments" and "Smilin' Through." "All Quiet," the most gruesome portrayal of war ever screened, may at first glance seem an amazing choice — yet, if you analyze the picture, the reasons for its tremendous woman appeal are apparent. Through the eyes of its hero, a dreamer and an emotionalist, war was seen from the woman's viewpoint. And the scenes between the boy and his mother, alone, were enough to make "All Quiet" appeal to the average woman. Women, strange as it may seem, like to cry as well, if not better, than they like to laugh. "The Miracle Man" and "The Ten Commandments" appealed to the deep religious emotionalism which is in almost every woman. "Robin Hood" was romance carried to the wth degree. "Stella Dallas" was an immortal drama of mother love. "Broken Blossoms." "Dark Angel" and "Smilin' Through" were among the greatest love stories ever told. If entirely dependent upon the patronage of men, how many of the ten would have been stand-outs? I would feel confident of only three — "All Quiet on the Western Front," "The Kid" and "Robin Hood." In still another way, women have made their rule felt in Hollywood — painfully felt at times, yet in the long run the pain is for Hollywood's own good. I refer to censorship. They have been its most active proponents. There is no denying the fact that women rule Hollywood — or that they will continue to rule as long as they select the screen entertainment for their families, as long as they continue to be the great majority in every theater audience. Stars of Yesterday {Continued from page 23) Neal Hart, Elizabeth Henry. Charles Herzinger, Al Heuston, Mrs. Hicks, Jack Hoxie, Gladys Huelette, Frank Ibertson, Lloyd Ingram, Mary Jane Irving, Gladden James, Pat Kelley, Mame Kelso, Ardell Kerr, Bob Kerr, Ed Kimball, Emmett King, Fred Kley, Alice Lake, Dick LaReno, Florence Lawrence, George LaGuere, Ed Le Saint, Edgar Lewis, Eva Lewis, Mason Litson, J. P. Lockney, Harry Lorraine, Viola Lonie, Muriel MacCormack. Francis MacHenry, Mary MacLaren, Jerry Mandy, James Mason, Doris May, Philo McCullough. Francis McDonald, Wallace McDonald, Dorcas McKim, George Meadows, Tony Midgley, Joe Mills, Howard Mitchell, Ralph Mitchell, Rhea Mitchell, Baby Peggy Montgomery, George Morrell, Lew Morrison, Eddie Mortimer, Harry Meyers, Iris Nicholson, Lillian Nicholson, Gertrude Norman, Harry Northrup, Katherine O'Connell. Frank O'Connor, Maude Oggle, Tip O'Neil, Henry Otto, Patricia Palmer, Paul Panzer, Vesta Pegg, George Periolat. Hal Pickson, Snub Pollard, Russ Powell, Herbert Prior, Mrs. Albert Priscoe, Rae Randall, Bobby Ray, Frankie Raymond, Mike Ready, Heidiviga Reicher, Clark Reynolds, Tom Ricketts, Spike Robinson, Joe Ryan, Lou Salter. Chas. Schaefer, Allan Sears, Bernard Seigel, Evelyn Selbie, Clarissa Selwyn, C. L. Smallwood, Antrim Short. Gertrude Short, Leivis Short, Lee Shumway, Mr. and Mrs. Simons, Allen Simpson, Noll Smith, Emily Spencer, Martin Sperzel, John Stanton, Lincoln Steadman, Myrtle Steadman, Lew Stern and Harry Tenbrook, Eva Thatcher, Daisy May Thelby, Charles Thurston, May Trolell, Florence Turner. Alberta Vaughn, Moxie Wolcarys, Ben Walker. Si Wilcox, William Williamson, Jack Wise, Freeman Wood, Wm. Worthington and Clara Kimball Young. What a list of famous pioneers of the screen ! Miss Young, once the star of the Vitagraph Company. Harry Meyers of Universal. The glorious Steadmans. Lincoln and his mother, Myrtle, once fixtures with First National and before that with Bosworth. Bessie Eyton of the old Selig Films. Ella Hall, star at Lubin, now asking for "bits." Florence Lawrence with the old Biograph that gave us so many famous people. Gladys Huelette a star at Edison. Flora Finch a Vitagraph fixture. Howard Mitchell with Lubin, Joseph DeGrasse swaggering through two-gun pictures at Pathe Freres. Charles French doing the same at the same lot. Florence Turner charming them all at Vitagraph. They are a grand crowd of "troupers." They deserve the help of the industry. But . . . what action the Assistant Directors will get is a problem. Their request in behalf of these glorious people was received by the Academy Board. But at that time the NRA Code was in the making. And _ there was such a flurry, such a concentrated drive on the part of the successful people of today to safeguard the tremendous salaries of those who are now sitting on top, that the request of the Assistant Directors in behalf of the old-timers was shunted to the background. May they drag it out into the open now and give these courageous people a chance to earn a living. They are a magnificent group. If you see the names of any of your own former favorites in the list, wouldn't it be a nice thing for you to send them a letter, or write to a producing company asking that the old-timer be given a chance. It would be a grand gesture on your part. It would be appreciated by every one of them, for they only want the chance to preserve their selfrespect. It is jobs that these people want — not alms. They are the sort that continue to struggle bravely on. NEED A BLONDE FADE EARLY? y *=J^caJUi (ZitAtA People say that blondes have a brilliant morning, but a short afternoon. In other words, that blondes fade early! This, however, is a myth. Many blondes simply look older than their years because they use the wrong shade of face powder. You should never choose a face powder shade just because you are a blonde or brunette. You should never try to match the color of your hair or the particular tone of your skin. A blonde may have a dark skin while a brunette may have quite a light skin and vice versa. A face powder shade should be chosen, not to match your hair or coloring, but to flatter your whole appearance. 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When you make the shade test with Lady Esther Face Powder, note, too, how exquisitely soft and smooth it is. It is utterly free from anything like grit. It is also a clinging face powder! By actual test it will stay on for four hours and look fresh and lovely all the time. In every way, as you can see for yourself, Lady Esther Face Powder excels anything ever known in face powder. Write today! Just mail the coupon or a penny postcard. By return mail you'll receive all five shades of Lady Esther Face Powder. Copyrighted by Lady E9ther, 1935 FREE (You can paste this on a penny postcard) (10) Lady Esther, 2020 Ridge Ave., Evanston, 111. Please send me by return mail a liberal supply of all fiv shades of Lady Esther Face Powder. City^ -Jilate (If you live in Canada, write Lady Esther, Toronto, Ont. ) The New Movie Magazine, March, 1935 53