The New Movie Magazine (Jan-Sep 1935)

You, too, may now have this "sunny" look. Truly golden hair softens and flatters the face and head — brings out that fresh, bright clean look. Whether brunette or blonde, you have only to use Marchand's Golden Hair Wash. A scientific preparation for treating the hair quickly and easily at home. For women who desire to stay young and grow attractive looking, Marchand's has three uses: — 1 — Blondes — if your hair, once golden is dark, faded or streaked, Marchand's will restore its former lightness and natural lustre. 2 — Brunettes — if you wish to become a natural appearing blonde. Or desire only a sparkling sheen in your hair. Marchand's will tint your hair any shade desired — permanently and thoroughly. 3 — For you, whether blonde or brunette, Marchand's will make dark "superfluous" hair on arms and legs unnoticeable. Marchand's Golden Hair Wash thus performs the most necessary service for the woman who realizes nature intended all the hair on the body should be treated as carefully as the hair on the head. MARCHAND'S ASK YOUR DRUGGIST FOR MARCHAND'S TODAY. OR USE COUPON BELOW CHARLES MARCHAND CO., 251 West 19th St., NEW YORK CITY 45c enclosed (send coins or stamps). Please send me z regular -bottle of • Marchand's Golden Hair Wash. TG334 Name . . .. ..,,..,,. Address ,.....".-. "i; City ....".,' State A NEW SERVICE FOR YOU TOWER STAR FASHIONS Bringing the glamour of Hollywood styles within the reach of readers of Tower Magazines Evelyn Venable Paramount STARS light the way of modern fashions, and Hollywood rivals Paris as the source of inspiration in dress and beauty. The up-to-date American woman finds greater help in dress from the pictures of Norma Shearer, Joan Crawford and other ^_ _^__ outstanding motion S^ picture stars and Wlmr^ li featured players than she does from the latest creations of Mainbocher, Schiaparelli and other important Paris dressmakers. In fact, a new film from Hollywood, showing lovely clothes convincingly worn, may do more to shape coming fashions than all the spring "openings" and "collections" in Paris put together. How to present these modern Hollywood-inspired fashions so that they would be of the greatest help to the individual American woman? That was the question. "Tower Star Fashions" is our answer. This new fashion service, offered by Tower Magazines, will offer clothes — dresses, wraps, hats and important accessories — designed and selected for the various types of American women — types found in your home town and ours, just as much as in the motion picture studios of Hollywood. These new styles will be pictured in the pages of forthcoming issues of this magazine, and to make them yours, in fact, as well as in imagination, these same Tower Style Fashions will be shown in leading department stores throughout the country, at prices you will not hesitate to pay. Already over two hundred and fifty stores have arranged to display and sell Tower Star Fashions, and a complete list of these stores will be announced next month. This new fashion presentation will be of enormous practical value to you and count Marian Marsh Columbia Adrienne Ames Paramount less other alert American women. It will be of greater value to you than the usual sort of "Thou Shalt Wear" and "Thou Shalt Not Wear" fashion feature because it is based on the important fact that women are not all cast in the same mold, and that for each outstanding type there should be especially designed clothes and accessories to best bring out the charms of each one of these types. And this new Tower Star Fashion service will be of greater value to you than the usual "What-They-Wear-In-Hollywood" fashion service, because it will interpret Hollywood fashion trends in terms of clothes that you or any other well dressed woman can and would wear, and not specialized fashions designed only for the screen. Few women, we are convinced, would care to carry out a slavish imitation of any star's style of make-up, and dress. The young woman of Norma Shearer or Joan Crawford type does not delude herself into thinking that she is a perfect replica — but the alert young woman, eager to seek the best help available in enhancing her own charm, does realize the value of the Hollywood inspiration and experience. Instead of following any Hollywood fashion that strikes her as attractive, she seeks styles specially created for, and adapted to, charming stars and featured players of the same type. Dressing to type, rather than following a single ideal of smartness, is the modern American method of enhancing personal charm, and Hollywood is the greatest source of this new interpretation. From Paris and other fashion centers of the world come new ideas of design, new uses of colors, and new manipulations of fabrics, but it is in Hollywood that these new styles are CTAD given the real test 3 1 Alt of suitability to type. Tower Star Fashions has been created to pass this priceless gift on to you. TOWER FASHIONS 58 The Neiv Movie Magazine, March, 1935