The New Movie Magazine (Jan-Sep 1935)

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ORCHIDS TO SALLY (w™. she smiles) EVERY woman knows what wonders a smile can work . . . what a flaunting little banner of loveliness it can be. But do you realize what a shock of disappointment follows a smile that gives a glimpse of dingy teeth and tender gums — of the damage that neglect of "pink tooth brush" can lead to? DON'T IGNORE "PINK TOOTH BRUSH" You can't afford to take chances— to ignore a warning that threatens your smile and your dental health. Dental science has explained and stressed that warning — "pink tooth brush." Foods that rob our gums of exercise — soft and creamy dishes that tempt our palates but lull our gums to sleep — those are the reasons for the modern plague of tender, ailing gums. If your tooth brush even occasionally shows "pink" — do the sensible thing. Don't let yourself in for serious gum troubles — for gingivitis, Vincent's disease or pyorrhea. Get a tube of Ipana Tooth Paste today and follow regularly this healthful routine. Start today! Brush your teeth regularly. But — care for your gums with Ipana, too. Each time, massage a little extra Ipana into your lazy, tender gums. Ipana with massage helps speed circulation, aids in toning the gum tissue and in bringing back necessary firmness. IPANA TOOTH PASTE Your teeth will be whiter — your gums healthier — and your smile will be lovelier with Ipana and massage. WHY WAIT FOR THE TRIAL TUBE? Use the coupon below, if you like, to bring you a trial tube of Ipana. But a trial tube can be, at best, only an introduction. Why not begin, today, to get the full benefit of the Ipana treatment in a fullsize tube? Buy it now — and get a full month of scientific dental care . . . 100 brushings . . . and a quick start toward firmer gums and brighter teeth. * BRISTOL-MYERS CO., Dept. Y-45 73 West Street, New York, N. Y. Kindly send me a trial tube of IPANA TOOTH PASTE. Enclosed is a 3fS stamp to cover partly the cost of packing and mailing. Name Street. City State. The New Movie Magazine, April, 1935