The New Movie Magazine (Jan-Sep 1935)

TOWER STAR FASHIONS, a new service for readers of New Movie, presents three outstanding spring ensembles selected for three different Hollywood types, available in department stores TOWER STA FASHIONS DRESSING to type is perhaps not a new idea, but it is one that has never been made practical or widely available. Some women are definitely not the type to wear strictly tailored clothes, and again there are others who look badly dressed in frilly, feminine garments. This new service, Tower Star Fashions, is to help you select your clothes to suit your type, and it makes Star Type fashions for your selection available for you in conveniently located department stores. First, you must decide on your type — are you the Frances Dee type, the Ann Sothern type, the Fay Wray type? When you have decided which star you resemble most, study her, her make-up, the way she does her hair, her dresses, suits, coats and hats. Visualize yourself in the same clothes she wears and make your own selections accordingly. The value of the new Tower Star Fashion Service to you lies in the fact that the merchandise displayed on these pages, selected according to type, has been chosen by expert stylists who interpret Hollywood fashions in terms of what you or any other woman can wear. It does not present expensive or exotic clothes, but stresses simple, smart ensembles that are within the reach of the average budget, and perhaps most important of all, it definitely helps you to define your own particular type and select your clothes accordingly. The Hollywood influence on American designed clothes is becoming more and more evident every day. All the beautiful new lines from the famous Paris houses find their most glamorous adaptation in the clothes chosen particularly for the stars. Tailored tweeds are chosen for Frances Dee, RKO player, soon to appear in "Becky Sharp." Miss Dee is distinctly the sports type, and if you, too, are this type, this tailored tweed suit with simple crepe blouse and smart ascot tie should be your own spring selection. 22 The highlights of the spring fashion trends can be told in brief and will be helpful to you in selecting your own spring wardrobe. Suits will be the most important day-time feature and black and white, navy and white, gray, blue, "bud" green, raspberry and beige will be the outstanding colors. Gaily colored prints, and plain and plaid taffetas will be features. Details will have untold importance, such as wide collars, berthas, capelets, novelty belts, smocking and shirring. Trimmings are a feature of the new spring models. Pique collars, cuffs and jabots, plaid taffetas, plain quilted and embroidered, and delightfully feminine lingerie touches, and ruffles and ruches of net and other dainty sheers. Flowers again appear on evening dresses. The flaring skirts are voluminous with gathered fullness at the sides or back. The low and square draw-string neckline is new and smart. The outstanding fabrics will be nets, mousselines, sheers, tulle and lace, and the new evening shades are yellowgreen, violet-blue, geranium-pink, mango, red, deep blue and prints. The accessories to go with each ensemble should be chosen with a great deal of care and deliberation. The wrong hat worn with the right suit or dress will often spoil the entire ensemble. Oxfords or other sports type shoes should be chosen for tweeds and woolens while patent or dull leather pumps or strapped slippers are the right selections for dressy garments. We all know that a woman's charm does not rest entirely on her personality or her beauty; smart and correct grooming at all times and for every occasion is a woman's greatest asset. Tower Star Fashions can help you in this. Take advantage of this new service and if you are at all in doubt as to which type you belong, write to us and tell us all about yourself and we shall be glad to help you find your own particular type and to advise you on proper make-up and choice of clothes. The New Movie Magazine, April, 1935