The New Movie Magazine (Jan-Sep 1935)

TJDUC The most complete book ever written on how to powder properly. I I L J-i J_j Mail coupon today. Note generous offer of two weeks' package. SHE LOOKED EIGHTEEN Ten Feet Away But close up! . . . what a disappointment THE easiest way to age the face is to use the wrong powder. What a mistake! How men shy away from the over-powdered, artificial girl. To carelessly add years is a risk to happiness ... a harsh look is always a handicap. And it's all so needless. Thanks to a new discovery, there's one face powder that actually subtracts years, giving the complexion a youthful, fresh glow that is adorable — natural. It is superior because of an exclusive process — it's stratified (rolled into tiny, clinging wafers) . Hence no grit. Its delicate texture blends softly into the skin, lasts infinitely longer — conceals pores, but cannot enlarge them. The name of this sensational new powder that is being welcomed all over the country is SOFT-TONE Mello-glo, so flattering and youthifying. It meets the latest French vogue of powdering to look un-powdered, now widely advocated by American beauty experts. At all the smart places in New York, Newport, Palm Beach, you see the chic effect of SOFTTONE Mello-glo. It stands the severest "close-up" inspection — flat and shineless — as your mirror will agree. The new SOFT-TONE Mello-glo is presented in five flattering shades, caressingly perfumed. 50c and $1. Buy a box today. See how quickly this super-powder makes you look younger, more natural. NOTE: To obtain the new SOFT-TONE Mello-glo, you must ask for the gold box with the blue edge, which distinguishes it from our Facial-tone Mello-glo (Heavy) in a gold box with white edge. W>» SOFT -TONE MELLO-GLO m? cmti-up po&z/eb that awed cm UN-poatefeHc/ $xxl AT ALL IU COUNTERS Merely send Coupon for TJ'DTJ'C fascinating booklet: "The Pnr r New Vogue in Powdering" The Mello-glo Co., Boston, Mass. T.M.-4-35 No Street.. City State . For a generous package (not a sample) of new Soft ■ tone Mello-glo, enclose 10c, checking shade you wish : ' □ Ivory □ £!** □ Natural □ Rachel □ Brunette, j Lovely Madge Evans, M-G-M star, believes that beauty of face should be set off by graceful handling of neck and arms. Watch Your Neck and Arms Says MADGE EVANS They should receive just as careful attention as the hands, face and hair MADGE EVANS is one of those radiant blondes to whom beauty and loveliness seem to have come with the least possible effort. If she had lived before the benefit of present day beauty experts, she would have been almost, if not quite as lovely as she is. And that is something that can be said of very few women in Hollywood or anywhere else. And yet, starting in her career as an actress at the age of six, she has much good advice to give on the subject of looking one's best, and in her opinion most girls give too little thought to their necks and arms. They use creams and lotions on their hands and wrists — and forget that their arms need the same treatment. They are never so painstaking about keeping their nails well manicured and forget that in any dress not possessing long sleeves, elbows are just as obvious. And they do dozens of things to their faces and forget that their necks may be just as greatly in need of cosmetics. Special neck excercises to keep the neck and arms well-rounded and supple have always interested Miss Evans. Maybe sometime she will have time to carry them out, but in her own busy life she finds swimming much more satisfactory. The fact is that swimming, unless done to excess, is a form of exercise that develops arm and neck muscles beautifully without making them too muscular. Much, too, she believes, can be done by any girl to make the neck and arms lovely by getting into the habit of graceful posture. Whatever your occupation may be you can take pains to handle your neck and hands in a graceful way. And at the end of the day when your head just naturally feels like drooping you can hold up your chin and keep away the sagging lines that are so detrimental to youth and beauty. To keep her arms and neck smooth and soft, Miss Evans advises the plentiful use of creams — special creams if you like — or just the creams you find beneficial to hands and face. Few women. Miss Evans finds, give enough attention to their elbows. To keep them from becoming darker than the rest of the arms she advises rubbing them with a lemon, and after that with cream. In New York and other northern cities Miss Evans approves the use11 of special neck and arm cosmetics for evening dress. Liquid powder of the sort that clings to the skin and does not rub off is a great help to many women whose arm and neck skin is not perfectly smooth and even in tone. It adds greatly to the glamour of one's appearance in a low cut evening gown, but for Hollywood residents who can swim almost all the year round, Miss Evans prefers the plan of keeping a nice even coat of tan. Being a blonde with fair skin that might burn easily and severely she believes in making use of the various powders and creams and oils designed to counteract excessive sunburn. This has an added advantage, to those of you whose swimming comes only with the Summer. After the lovely, long days of basking in the sun and being continually in the water, your skin is likely to be leathery and dried up when Winter comes. But if you will take a few minutes each day to pat these lotions and creams into your skin you will welcome Spring with a lovely, soft, smooth complexion. 52 The Nciv Movie Magazine, April, 1935