The New Movie Magazine (Jan-Sep 1935)

/An //(afejz-ClfiL vox ALL FOR BEAUTY AND BEAUTY FOR ALL THAT LUMINOUS LOOK: Even the most exotic Hollywood movie stars are now striving for a more natural effect in make-up. Gone for the most part are the washboard-ridged "permanent," the butterfly-antennae plucked brows, the painted cupid's bow. The vogue of a thick mask of make-up has disappeared and not only movie stars but chic women everywhere seem to prefer an almost "shiny" look ... a dewy radiant freshness. You can't achieve that faintly luminous skin tone unless you thoroughly cleanse your face each and every time you renew your makeup. One of the newest products for frequent cleansings is a fragrant rosecolored cleansing oil. Pour a few drops on a bit of cotton and pass lightly over the face. Dust, dirt, and make-up are instantly transferred to the bit of cotton. Remove surplus oil with a fresh bit of cotton and follow with a dash of cold water. Your skin is soft and lubricated and ready once again for a brand new make-up. Mind you. I don't suggest you substitute this for your usual soap-and-water and cold cream cleansings, but a bottle of this cleansing oil is just the thing to keep in your desk drawer or medicine chest for frequent and hurried cleansings during the day. NEW FACES UNDER NEW HATS: How is your face going to look under your new Easter bonnet? Clear, fresh, bright and sparkling, or dull, sluggish and marred by coarse pores and blackheads? Better get busy and give your face a thorough going over before buying your spring clothes. Whip up your lazy circulation and rid yourself of the telling effects of steam heat, and March winds. There are three important beauty steps to bear in mind . . . cleanse, lubricate, and stimulate. You know all about cleansing your face with soapand-water and a good cleansing cream, about lubricating it with more cream, but what about facial stimulation? One of my favorite skin invigorators is a clear, cool green liquid with a spicy pungent odor. Saturate a small pad of cotton and start at the throat with a brisk gentle patting movement working upward to the chin, the wings at the nostrils, the frown lines at the forehead. Its exhilarating tonic effect closes the pores and tones the skin. And. by the way, men have been quietly using this skin invigorator as an after-shaving lotion. It wasn't really meant for them. but you know how men are . . . the minute they discover something that's soothing to their oh-so-sensitive shaven faces, they cling to it. Your spouse will probably be unwilling to release his bottle, so buy one for your own use. NAIL-GNAWERS' NOTE: When your little daughter persists in biting her fingernails or appears at the dining table with grubby hands and nails and all your motherly threats are of no avail, take a tip from the child psychologists . . . appeal to her femininity. Few little girls could resist a manicure set all their own. Two diminutive dollshaped bottles, one containing palest pink polish and the other the remover come in this set for a little girl. No doubt she has already experimented with your cosmetics, daubing her chubby face with powder or coating her nails with your most vivid nail lacquer. Here's your chance to gratify your young hope's childish instincts for beauty. Present her with this set and note the immediate improvement. She'll stop biting her nails and will probably use her little orangewood stick every day without much maternal prodding. NEAT TRICKS : A bit of cold cream smoothed over mascara for a starry gaze. . . . Elbows scrubbed with a stiff brush, rubbed with lemon peel and softened with lotion is a thought now before donning short-sleeved dresses this spring. ... A light application of the new complexion balm gives a porcelain overtone to neck, arms, shoulders and back, just the thing for fragile loveliness with your new black evening gown. More exciting details in this month's beauty circular written by your VhatiSLto If you woxdd like further information about the articles described, and other beauty news, write enclosing stamped envelope to the Beauty Editor, Make-up Box, Tower Magazines, 55 Fifth Avenue, New York, N. Y. V? ►* <Me malAieil v^m iwrnieu to |uce anata DISPLAYS of nervousness and nervous irritability may lead the unthinking to believe that women are wanting in courage and stamina. Don't be quick to say that women as a a class are not brave. Most of them are realists. They are strong when they meet dangers they see and recognize. Can you blame anyone who falters before the unknown? To married women, the matter of feminine hygiene is a special problem. They want to know the real facts about this matter. They will not be afraid when the3^ know the facts. And here they will learn these facts — also why their friends are so vague and confused about this subject — and why their mothers talk the way they do. Confusion due to an old situation Even not long ago, feminine hygiene was a cause of grave discussions between doctors and their patients. The women insisted upon surgical cleanliness. But their doctors objected to the use of the caustic and poisonous antiseptics which, at the time, were the only germicides powerful enough for the purpose. That was before the days of Zonite. There was no disagreement after Zonite was available in drug stores. Zonite has never hurt any woman. The old idea of possible harm should have died with the coming of Zonite. For this marvelous antiseptic-germicide is as safe as pure water. It is also far more powerful than any dilution of carbolic acid, for example, that can be safely applied to the human body. Zonite combines strength with safety The pity is that all women do not know this modern antiseptic which combines great strength with safety. Zonite cannot harm delicate tissues. It cannot desensitize them. Or cause areas of scartissue. Zonite cannot harm when used for feminine hygiene because, despite its power, it is gentle in its action. Remember these facts about Zonite and tell them to other women. Zonite is not poisonous. Zonite is not caustic. Zonite is the most powerful safe antiseptic made. You will find Zonite at your own drug store. In bottles, at 30<?, 60£ and $1.00. You can also get Zonite Suppositories Zonite also comes in a semi-solid suppository form. Some women prefer the Suppositories; others use both forms. Zonite Suppositories are dainty, white and greaseless. Sealed in glass vials, twelve in a box, at $1.00. Any woman who wants further information about feminine hygiene can get it in the pages of a booklet called "Facts |s* for Women," merely by mailing the cou IjU pon below. This book jjj s-rfL 1/ let is well worth the ml ^VK slight trouble in send J ing for it. At least, Iji many women have I j NtTS found it so. Why not I ^ /> do it now? HI *"** $ ZONITE PRODUCTS CORPORATION TM-54 Chrysler Building, New York, N. Y. Please send me free copy of the booklet or booklets checked below. □ Facts for Women □ Use of Antiseptics in the Home Name (Please print name) Address City State (In Canada: Sainte Therese, P. Q.) The New Movie Magazine, April, 1935 61