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1* H Hi IB 3 © IL IE 2' '— SAY THE BOOKS OF ETIQUETTE
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(gUIL&Ili^lT*— S4VS DENTAL AUTHORITY
IT ISN'T BEING DONE, BUT IT'S
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TO PREVENT "PINK TOOTH BRUSH
I PANA
TOOTH PASTE
OF course it's terrible to the dictators of etiquette and the arbiters of polite society. "Why," you can hear them chorus, "such a performance would make any girl a social outlaw."
But it isn't terrible to dentists — to your own dentist.
"Excellent, "would be his emphatic retort. "If you and every one of my patients chewed as vigorously, I'd hear a lot less about 'pink tooth brush.' And if we moderns all ate more coarse, hard foods, a big group of modern dental ills would practically disappear."
Dental testimony is unanimous! Modern gums need more work for health — vigorous workouts with coarse, raw foods. Our modern soft and well-cooked foods are to blame for the wide spread of that tell-tale dental warning, "pink tooth brush."
DON'T IGNORE "PINK TOOTH BRUSH"
"Pink tooth brush" is a first warning. But neglected — it often proves to be the first downward step towards such serious gum disorders as gingivitis, Vincent's disease and pyorrhea.
Play safe — rouse your gums to health with Ipana and massage. Clean your teeth regularly with Ipana — and
each time rub a little extra Ipana into your gums. Ipana with the massage speeds circulation through the gum tissues — and helps them back to healthy firmness. And healthy gums mean whiter teeth and a brighter smile.
WHY WAIT FOR THE TRIAL TUBE?
Send the coupon below, if you like, to bring you a trial tube of Ipana. But a trial tube can be, at best, only an introduction. Why not buy the full-size tube today and begin to get Ipana's definite advantages now — a month of scientific dental care . . . 100 brushings . . . brighter teeth and healthier gums.
BRISTOL-MYERS CO.,Dept. Y-55
73 West Street, New York, N. Y.
Kindly send me a trial tube of IPANA TOOTH PASTE. Enclosed is a 3f5 stamp to cover partly the cost of packing and mailing.
Name. Street—
City
State
The New Movie Magazine, May, 1935