The New Movie Magazine (Jan-Sep 1935)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

WIFE ENDS QUARRELS BY CUTTING DOWN RUNS RUN TROUBLES SOLVED "You can cut down on runs and WITH NEIGHBOR'S HELP >save Elton's money if you wash your stockings in Lux," friend advises. Lux saves elasticity, so the silk gives instead of breaking under strain so easily. Cake-soap rubbing and soaps with harmful alkali weaken elasticity — then runs often start. RIFT ENDED! Ruth and Elton find Lux does cut down run troubles. "I bet we nearly paid for this week-end trip out of what I've saved on stockings!" Ruth boasts as they roll along the boardwalk at the shore. Elton's thrilled, too. "Lucky that you got on to Lux," he says. Every husband will say that to every thrifty wife who sticks to Lux! LUX SAVES STOCKING ELASTICITY The New Movie Magazine, May, 1935 39