The New Movie Magazine (Jan-Sep 1935)

OUR HOPE CHEST — it tells you why you shouldn't try an untried laxative AT the Ex-Lax plant is a big box con. taining 522 little boxes. Each one contains a laxative that "hoped" to imitate Ex -Lax, and get away with it. For 28 years we have seen them come and seen them go . . . while Ex -Lax has gone along growing bigger and bigger year by year . . . simply by giving satisfaction to millions of people who turned to it for pleasant, painless, thorough relief from constipation. WHY EX-LAX HAS STOOD THE TEST OF TIME Ex -Lax is a chocolated laxative ... but it is so much more than just chocolate flavor and a laxative ingredient. The way it is made . . . the satisfaction it gives . . . these things apparently can't be copied. They haven't been yet! Of course, Ex-Lax is thorough. Of course, it is gentle. It won't give you stomach pains, or leave you feeling weak, or upset you. It won't form a habit . . . you don't have to keep on increasing the dose to get results. AND... THAT "CERTAIN SOMETHING" So many imitators have tried to produce a chocolated laxative that would equal Ex-Lax. But they couldn't. Why? Because Ex -Lax is more than just a chocolated laxative. Because the exclusive Ex -Lax process gives Ex -Lax a "certain something"— a certain ideal action that words just can't explain and that no other laxative has. But once you try Ex -Lax, you'll know what we mean, and nothing else will ever do for you. Ex -Lax comes in 10c and 25c boxes — at any drug store. If you would like to find out how good it is ... at our expense . . . just mail the coupon below for a free sample. When Nature forgets— remember EXLAX THE CHOCOLATED LAXATIVE MAIL THIS COUPON -TODAY! EX-LAX, Inc., P.O.Box 170 Times-Plaza Station, Brooklyn, N. Y. B55 Please send free sample of E x-Lax. Name Address, JUNIOR HOLLYWOOD IT'S all very terrific — stupendous — exotic — tremendous . . . the Wampas Stars have been neglected. So what — so what — so what ! Just an issue or so ago one of our readers asked why we didn't write more about these girls. If you really want to know, stick with me — here's the answer. Two years ago, becoming a Wampas star meant instant feature roles awarded by the studios. Two years ago, each studio put up about three of their whitest hopes for the coming year, and out of the entire entry thirteen beautiful girls — ■ thirteen — were chosen for their talent and possibilities. But ah! That is no longer. The studios are now prohibited from submitting a contract player— which doesn't leave much to chose from. But in the past year particularly, each studio has concentrated on developing its own stock companies from which every six months graduate refreshing young blood. I think at the moment there is more of this in Hollywood than ever before. The studios seem to be welcoming it and, this month, there are more players of our own age at work in the studios than ever since the advent of talking pictures. They have talent, these young people — In all due respect to this year's entry in the Wampas — only one girl of that group has had what might even be determined a "part" in a major studio production. The studios have neglected the rest. Since this department is striving to devote its space to young players who, at the time of writing, are going into important parts — have just completed them — or are in line for some screen recognition by the time the magazine is on the stands, I have picked about eight who are now definite bets. Cecelia Parker at the moment is probably Hollywood's most potential starlet. Although she has had good parts in a few pictures her greatest role to date is that of Muriel in Eugene O'Neill's "Ah, Wilderness" — which goes before the cameras April 15th. We promise you Cecelia will emerge as a full-fledged star after the fans and critics witness her work in this production. The same goes for Trent Durkin, who plays the role of Richard in the same picture. Another M-G-M-er who bears watching is Robert Taylor, Oklahoma boy who took his first big stride in "After Office Hours," with Chester Morris and Virginia Bruce. His success is international already, and several companies in England are bidding for his services. Fred MacMurray is another up and coming leading man; his work in "The Gilded Lily" was outstanding. His, however, On this page we tell you of the youngsters who may be the stars of tomorrow By HENRY WILLSON Will Rogers' cute daughter, Mary, is succeeding without Pa. (Right) Cecelia Parker, who is climbing fast. Fred MacMurray's first leading role was with Claudette Colbert in "The Gilded Lily." was the round-about way to success. Fred started in Hollywood as an extra, playing bits here and there. He was constantly told that he had not had enough experience for more important roles, so MacMurray left Hollywood. He joined the California Collegians who toured the country playing for dances and in vaudeville theaters, finally ending in New York. Fred secured a job with the "Three's a Crowd" Revue, and later was placed in the musical, "Roberta," at the Majestic Theater where Paramount scouts one night, came, saw and conquered MacMurray. Buc Paramount did not give him his real break. Cliff Reid, RKO producer, picked MacMurray for a featured role in "Grand Old Girl." From that time on he has been accepted as a definite find. Two young ladies who will surprise Hollywood in the very near future are daughters of two of the country's greatest comedians. One would just naturally think that a daughter of Will Rogers would be a gum-chewing, rope-throwing cow-girl, but that's one time Will fooled us — because there's not a cuter girl around than nineteen-year-old Mary Rogers. Mary was born with the traditional silver spoon in her mouth, but I think she swallowed it eight months ago when she struck out for New York and a career. She landed there as just plain Mary Rogers — no letters of introduction— no ballyhoo of being Will Rogers' daughter — just a blonde, good-looking girl, with lots of talent and even more ambition. Mary trotted from morning till night up and down dingy stairways to the theatrical managers' offices, trying to get a show on Broadway. After succeeding in securing a summer of strenuous stock work in Maine, she finally landed a job in a Broadway production. "I think they gave it to her just to shut her up," her Pa says — but whatever the reason, Mary has made a hit in the production "On to Fortune," with nothing but a blessing from the royal king of laughs. Paula Stone, daughter of Fred Stone, famous stage comedian (and boyhood friend of Rogers) is the other young stage actress now attracting the attention of Hollywood producers. Paula, after years of hard work and training, made her debut in the Broadway production, "Ripples," four years ago, and ever since has been considered one of the best dancers in New York by everyone BUT Paula. She turned down picture work for a year and a half, saying that she wasn't good enough, but now that Fred Stone is under contract to a studio here, and Paula is in Hollywood with {Please turn to page 48) 40 The New Movie Magazine, May, 1935