The New Movie Magazine (Jan-Sep 1935)

Record Details:

Title:
The New Movie Magazine
Date:
Jan-Sep 1935
Publisher:
Tower Magazines, inc.
Volume:
The New Movie Magazine (Jan-Sep 1935)
Leaf #:
000397
Language:
English
Collection:
Fan Magazines
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Relatively short-lived magazine that nonetheless played a crucial role in the gossip industry. Launched in 1929, it cost only ten cents, when the majority of high-end magazines sold for a quarter. It was also primarily sold through Woolworth’s five and dime stores; the combination of cost and accessibility led to its dominance, by 1933, over all other magazines (circulation: 650,000). As a result, the other magazines decreased their price to match New Movie’s. New Movie had less content and poorer quality drawings and illustrations, but the content similar in tone and quality to that of the high end magazines. Ceased publication in 1935. -- Anne Helen Petersen, 2013. Secondary sources consulted: Inside the Hollywood Fan Magazine by Anthony Slide and MovieMags.com.
Date Added:
June 06, 2024
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Wh at's the matter with UL and 'TTERE I sit alone, evening after eve *-*■ ning, reading or listening to the radio. What's the matter with me? Why don't men take me out? I'm not so hard to look at — and I love a good time !" Poor girl! How surprised and chagrined she would be if she knew why she is left at home alone. You can't blame people for avoiding the girl or woman who is careless about underarm perspiration odor. It's too unpleasant to tolerate in anyone, no matter how attractive she may otherwise be. There's really no excuse for it when Mum makes it so easy to keep the underarms fresh, free from every trace of odor. Just half a minute is all you need to use Mum. Then you're safe for the whole day. Use it any time — after dressing, as well as before. It's harmless to clothing. It's soothing to the skin, too — so soothing you can use it right after shaving your underarms. Depend upon Mum to prevent all unpleasant perspiration odor, without preventing perspiration itself. Use it daily, and no one will ever have this reason to avoid you! Bristol-Myers, Inc., 75 West St., New York. ON SANITARY NAPKINS, TOO. Guard against this source of unpleasantness with Mum. No more doubt and worry when vou use Mum! MUM TAKES THE ODOR OUT OF PERSPIRATION The New Movie Magazine, June, 1935