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IF GARBO WEARS A HAT
THE Hollywood influence is felt 'round the world. Fashions, manners, romance, everything that affects the people of the globe ... all have been swayed by the screen and its glittering stars.
There is, for example, Joan Crawford, who reclothed the girls of the land by the way she wore a dress.
It featured leg-of-mutton sleeves.
Who else but Joan could have started this old style anew, in "Letty Lynton," a style that experts for years have declared as dead as mutton? Yet, when Joan wore the dress, millions of girls all over the country rushed to the stores and dress-makers to order one, puffed sleeves and all, for their wardrobes.
To Greta Garbo the women of the world are indebted for the low bob. The Swedish actress came into prominence when most of the stars were
The New Movie Magazine, June, 1935
By
WHITNEY WILLIAMS
cutting their hair short. Despite remonstrance from every expert in the studio, she refused to cut her hair like the others. Shortly after she appeared on the screen with this style of haircut, those girls and women who couldn't grow their hair fast enough were tacking on shoulder-length extensions.
Hollywood has been designated by many the style center of the world. Actually, it isn't (as yet) . . . and its fashion designers lay no claim to this distinction.
But the effect it wields on current fashions, through the vehicle of the screen, is undisputed. Many of the styles and fashions of the day, now so much in vogue, can be traced directly to Holly
wood and its glamorous personalities.
The Cossack hat which Marlene Dietrich wore in "The Scarlet Empress" may be mentioned as a case in point. "Shortly after this picture was released, the market became flooded with Russian chapeaux, all outgrowths of the Dietrich top-piece.
The muff she carried was responsible for the re-appearance of that feminine adornment.
And the hood on her cloak is seen this year on all the smart evening cloaks in the smartest shops.
Three pieces of feminine finery now popular throughout the country and in some sections of Europe . . . each had its creation, for general use, in one picture, a film that did not enjoy any particular success at the box-office but exerted a very definite influence upon the styles of today.
Going back a few years, and not so many, at that . . . feathers became popular following the showing of Miss Dietrich {Please turn to page 53)
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