The New Movie Magazine (Jan-Sep 1935)

EDMUND LOWE PICKS MOST ALLURING LIPS IN LIPSTICK TEST UNTOUCHED Here's Edmund Lowe, making the lipstick test between scenes of his latest Columbia release, "The Best Man Wins". Movie Star tells why he chose Tangee Lips • "Certainly I'll be the judge in your lipstick test," said Edmund Lowe. We showed him three girls — one had used ordinary lipstick, one had used Tangee, one had used no lipstick at all. Edmund Lowe pointed to the Tangee girl and said, "Her lips are the most alluring. They look natural, rosy . . . but not painted. And I certainly don't like artificial-looking lips." Edmund Lowe's choice isn't surprising. For Tangee Lipstick does make the lips more attractive. It intensifies your own natural color. It does not cause a smeary, painted look. In the stick, Tangee is orange. But on your lips, it turns to the one shade of blush-rose most becoming to you. And since Tangee isn't a "paint" lipstick, it will not coat your lips with a smear of greasy paint. Instead, it simply gives you all the natural, rosy color you could ask for. It makes your lips look younger. It keeps your lips soft and kissable. And Tangee's lovely color stays on your lips all day without caking. Try Tangee. It makes your lips look more appealing. It is 39$ in one size, $1.10 in the larger. Or send 10$ and the coupon for the 4-Piece Miracle Make-Up Set offered below. T| World's Most Famous Lipstick ENDS THAT PAINTED LOOK FACE POWDER T^TtZ^XZl TG66 • 4-PIECE MIRACLE MAKE-UP SET THE GEORGE W. LUFT COMPANY 417 Fifth Avenue, New York City Rush Miracle Make-Up Set of miniature Tangee Lipstick, RougeCompact.CremeRouge.FacePow der. I enclose lOd (stamps or coin). 15* in Canada. Shade D Flesh □ Rachel □ Light Rachel Name_ AddressCity State. Carole Lombard Says 'Yes" {Continued from page 6) who is weak-sister enough not to be able to stand the truth about himself now and then would be a perfectly fine thing to have around, now wouldn't he? "I expect great things of the one I care for and expect to give as much in return. What is friendship after all but just that? And why should a fine friendship be belittled and clouded up by half-lies? "After all, truth, if delivered from a sincere heart, should help, not ruin romance. If I'm not doing my share in my married partnership with my husband I want to know about it, not be kept in the dark. How can evils be remedied that way? Remember, too, that if one doesn't start out a romance by being truthful, there'll be an awful job on his or her hands to keep up the pace. Remember that everyone has weak moments now and then when the truth is apt to leak out. Then your little cardboard romance, built of flattery, is very apt to come tumbling down. "Flattery really has no place today between men and women. An oldfashioned prop, it went out with the ruffles and hoopskirts of yesterday. Flattery and petty prejudices as well are false friends of the past. Men don't have to flatter women the way they used to. Reason, not pretty nothings, rules today. If men have taken women off a pedestal, it's just as well. It's much nicer and more practical being down on the floor beside them, ready to help. Men and women are becoming more and more alike. Women know the truth today and men know they know it. Men are franker than ever before with women and in return expect that self-same type of honesty, not flattery, from them. "The most important thing to remember in this friendly little argument," Carole smiled, "is that appreciation and compliments should be differentiated from flattery. Everyone likes to be appreciated. No one living despises hearing nice things about himself. Love would be pretty barren, rather would not be love at all, without encouraging pats on the back. The battle's too tough to face without encouragement and appreciation from others. "But flattery is not these things. Flattery is false and foolish because it hasn't to do with truth. The dictionary say to flatter is 'to court, fawn upon and overpraise'. So the girl who wins her man by flattery will have to reconcile herself to a lifetime of fawning upon and overpraising him. "As for me, I'd rather tell him the truth at the outset. Of course I'd run a risk of losing him, you might say, but if he could 'take it' (and I wouldn't want him if he couldn't) what I finally got would be A MAN." And a very determined Carole Lombard banged the table for emphasis, to allow for no doubt that that was precisely the way she felt about it. PLEASE! Every month we try to make our New Movie better and better, to give you the kind of stories you like, the pictures you like, and the kind of service that will really please you. You can help us by telling us what you want. Will you please fill out the blank on page 70 and mail it to us? Notice, particularly the last two questions in small type. We will thank you — and you will have a finer, more beautiful magazine. Glorify your hands as they do in HOLLYWOOD ■u<Lc tnc NAIL POLISH /^ STAKS ADRIENNE AMES // . . . Better Wearing Nail Polish . . . Longer Lasting Lustre . . . 8 Hollywood Shades . . . Larger Bottle-Lower Price Leave it to Hollywood's smart set to discover the newer and better things. Moon Glow Nail Polish is one of them. And now its popularity is sweeping the country — Moon Glow Nail Polish is being featured by thousands of good drug and department stores from coast to coast. You've a treat in store for you if you'll only try it. Think of a nail polish that will not chip, peel, crack, fade or streak — that's Moon Glow. It's a superior blend of nail polish which goes on more smoothly, and sets more luotrously. Moon Glow Nail Polish gives your nails a soft, moon-like lustre which lasts for many days. Whether you prefer a cream or a clear polish, you can take your pick from eight different smart Moon Glow shades, any one of which will match or harmonize with ANY lipstick or rouge. For this better polish, you actually pay less. The large 25 cent bottle featured at drug and department stores gives you twice as much polish as you have been accustomed to getting for 25 and 35 cents. If you like, try the generous size bottle for sale at ten cent stores. Send for Trial Size We will be happy to send you a trial size bottle of any one of Moon Glow's eight smart shades. Simply ... 's eight smart shades, mail the coupon below. oon Glow NAIL POLISH Moon Glow Cosmetic Co., Ltd., Dept. T65, Hollywood, Calif. Please send generous trial bottle Moon Glow Polish ( ) cream ( ) clear. I enclose 10c (coin or stamps) for each shade checked. ( ) Natural ( ) Medium ( ) Rose ( ) Blood Hed ( ) Carmine ( ) Coral. ( ) Tomato Bed ( ) Platinum Pearl. Name S t . a nd No ..'.'.'.'.'.'.". City State Alice Faye Says "No (Continued from page 6) "He knows where his shortcomings lie. Nobody has to tell him. To carp on the truth, to belabor him continually with his limitations would be stupid and dull and unkind. Why not brighten his picture a little with encouragement, a pat on the back, an untruth or two (if you will) to the effect that he is doing nobly, that he's a pretty swell guy and that everything is going to come out all right? If he's worth his salt, and he must have been for you to love him, he'll react to your treatment of him and rise to the occasion. He'll try to be as good as you've painted him. "If flattery is a half-lie it is a white, inoffensive lie, doing no one harm and very apt to do a world of good. Remember, too, that there are several kinds of flattery. There is that which comes from the heart and the cheap kind; the sincere and the fawning kinds. I'm speaking of only the heart-felt, sincere flattery. The other isn't worth considering. I'm speaking of flattery that is born of love. "It's all very easy for us to say we don't want flattery. But it isn't true. When someone says to me 'Alice, I'm going to tell you something about yourself I don't think you'll like' I answer, 'Oh, go head — the truth never hurt anyone.' Yet I know from experience that's not always true. Sometimes 'the truth' can hurt deeply and irreparably. Many times 'the truth' has been given to me when what I needed most at the time was a kind, white lie — a pat on the back and encouragement. "Men are babies. They need flattery. Certainly they need it far more than women who, after all and in spite of all the talk, are more mature than men. It's up to women to flatter and otherwise take care of the men they love. And if the love is sincere, this turns out to be a genuine pleasure. "If a man is married to a woman who tells him only the bare, stark, uninteresting truth, he is very apt to leave that woman for one who, fully as intelligent and aware of the man's shortcomings, will gloss over that truth with a little kindness and sympathy. That, perhaps after all, is the trouble with truth. It's so darned dull and uninteresting. And, so many times, so unnecessary! Truth should be treated with intelligence — woman's type of intelligence— and dished up with the proper garnishing of thoughtfulness. Presented plainly and matter-of-fact it might make men lose that confidence which is so necessary to success and happiness in married life. Anyone can tear down. It takes a real help-mate to build up — to gild the lily with the heart-born white lies and flattery, if necessary. I honestly think that those who won't go out of their way to help through stretching the truth now and then are guilty of selfishness and are self-centered. It takes two to make a romance and each party of that romance should be willing to give as well as take and to give a little more, in fact, than actual truth might imply. "Yet, at the same time, I've found it hasn't hurt a bit to stretch the truth a few times in a man's direction — to 'play down' actual facts and add a wee bit of flattery occasionally. He very likely knows at the time that I'm 'putting it on' a little for him — painting the picture of him quite a little brighter than it actually is. But does he mind? Does he resent it or does he like it?" (Alice leaned over and whispered, "Does he like it? He loves it!") 44 The New Movie Magazine, June, 1935