The New Movie Magazine (Jan-Sep 1935)

MAYBELLINE eye beauty aids will make YOUR eyes lovely enough to sing about — Poets and artists have always paid high tribute to the most important feature of woman's beauty — her eyes. The fascination of long, dark, curling lashes, softly shaded eyelids, and well-groomed brows have made even the plainest woman appear charming and most attractive. Blend a soft, colorful shadow on your eyelids with Maybelline Eye Shadow, and see how the color and sparkle of your eyes are instantly intensified. Form graceful, expressive eyebrows with the smoothmarking Maybelline Eyebrow Pencil. Now darken your lashes into the appearance of long, dark, lustrous fringe, with Maybelline Mascara, and presto — the artist in you will bring out the poet in him! Keep your lashes soft and silky with the pure Maybelline Eyelash Tonic Cream, and be sure to brush and train your eyebrows with the dainty, specially designed Maybelline Eyebrow Brush. All Maybelline eye beaut} aids may be had in purse sizes at all leading 10c stores. Insist on genuine Maybelline Products to beassured of highest quality and absolute harmlessness. BLACK OR WHITE BRISTLES *Ben Jonson . EYE BEAUTY AIDS Hollywood Is Dangerous to Youth {Continued from page 21) walk and talk in a wholly different way. He puts them into pictures he wants them to be in, not the ones they want to be in. Maybe these are pictures they're not even suited for. Maybe they're not good pictures, not pictures of a young actor, with achievement behind him, can really feel proud of. "Immediately, in other words, the young newcomer to Hollywood gets two shocks which can ruin him for life as an artist. He finds that the producer didn't want his true personality at all, and he is shoved into pictures which neither suit his talents nor enable him to maintain his integrity and selfrespect as a performer. Those two disillusionments alone can ruin a whole career. You have to have super mental strength to overcome them." "It's only because he has strength of this nature that Clark Gable has managed to keep his head, the way he has. When Clark came to Hollywood he wanted to do light comedy. The producers turned him into a tough guy. Those tough characterizations — not Clark's real personality at all — made him a star, so the producers forced him to go on with them, against his will. His being cast for 'It Happened One Night' was pure accident. It took an accident, after four years, to show them that Clark himself knew what he was talking about ! How many other men could have lasted out these four years? "Now, suppose the young man or woman we're talking about makes a terrific success. Then what happens? "There's that nice, fat salary check every week. Personally, he knows that first picture wasn't so good. It doesn't come within a thousand miles of living up to the ideals he has set for himself. It's just box-office hokum. He hopes the second picture will be better, will have some artistic truth and beauty in it. It isn't. Neither is the third. Neither is the fourth. "A young actor with pride in his profession, and some spunk, will fight. He goes to the producer and says, 'Give me a chance to act. Give me a picture I can be proud of!' "The producer pats him on the back and says, 'Now, now, everything will be all right." But the fifth picture is just some more hokum. Box-office is box-office. The youngster is a success, and, because he's a success, he's trapped. He has only two choices. He can either go on, hoping that things will change, or h: can quit, walk out on his contract, and go back on the stage. But. every week, that nice, fat salary check is rolling in! It's more money than he ever saw before; more than he may ever see again. The little black devils whisper in his ear, 'Get the money while the getting's good.' How many people — particularly young people — have the moral courage to turn their backs on a fine salary and go back and begin all over again? So they stay in Hollywood, turning in boxoffice pictures the producers want, and one more fine young actor, capable of really fine things, has turned into a 'ham.' "Go up to them, after two or three years of Hollywood success, and ask them why they stay, and they'll tell you, 'Oh, I like the California sunshine.' Sure. They've got a car, and a valet, and silk pajamas. Why shouldn't they like the California sunshine? And. in CUPID CLE A N S ALL WHITE SHOES! Imagine having just one cleaner for every white shoe in your wardrobe! No chance of ruinous mix-ups. CUPID is as safe and satisfactory for delicate Kid and Linen as it is for sturdy, coarse Canvas and Leathers! You can't go wrong with CUPID, no matter what white shoe you clean. And it really makes them white — a dazzling, showwindow whiteness that won't rub off! Try CUPID today. You can get it at most any store for only 10c . . . a bottle of the liquid form; or a tube of the paste that's so convenient when you're traveling. c 10 in liquid or paste form -HERE'S WHERE I SHINE*' said the shoe Whittemore's . . . who make CUPID and who have been making shoerestorers for nearly a century . . . also manufacture Oil Pastes for leather shoes. All colors (black, tan, brown, o:i-blood, and neutral) in convenient cans of two full ounces for only 10c. Whittemore's Oil Paste polishes, preserves, and softens your shoes. Will not crack the leather. It makes a mirrorlike surface on wet or dry shoes! Get a can today! for two full ounces two years, they've lost every bit of ambition they ever had. Artistically, they're ruined. "My hat is off to the brave few who walk out on such picture contracts, go back to New York, and take a $50.00 salary with a smile where they have grown used to $500.00. They've got what I call 'stuff.' But my complaint is — how many young people, inexperienced in the ways of the world, can be expected to have that much moral stamina? Is it fair to ask so much of them? "So much for the experienced players and the successes. If their contact with Hollywood can be such a brutal disillusionment to them, what can it be for the inexperienced and the failures? You read a lot of stories about inexperienced people, winners of beauty contests, department store girls, farm boys, college students, and so on, coming out to Hollywood with nice long contracts. Bunk! What good does it do you to get a contract if your option is allowed to lapse, six weeks later, and they drop you? You'll notice few of these 'discoveries' ever actually get into a picture. And the figures prove that the greatest number of failures are among these very same inexperienced ones, as might be expected. Now, if success is dangerous, in Hollywood, what does failure do to a boy or girl? "There is no place in the world in which failure can be as bitter as it is in Hollywood. Nobody is intentionally cruel to the failures. They just ignore them. But how being ignored can hurt you! In Hollywood, if you're not Somebody, you're Nobody. There's no in-between place. Suppose the department store girl gets a contract. In six weeks, or three months at the most, she's dropped. Can she go back home, after those exciting letters she's written to her girl friends, telling them what a great star she's going to be? If she has terrific mental courage, yes. Otherwise she'll stay in Hollywood, watching her little pile of savings grow smaller and smaller — hoping for the break that never comes. Maybe she becomes an extra, never sure where her next meal is coming from. Maybe she gets a job as a waitress in the Brown Derby. And maybe — "Well, there was the little girl whose name was in the papers not so long ago. Option dropped. A failure. Ignored. She stood it as long as she could, and then, one dark night, she went up into the Hollywood hills, walked along until the road ended at the edge of a cliff, and jumped. They found her body days later. "Personally, though. I believe success is ever more dangerous for the inexperienced person than failure. Say the little department store girl or college boy gets to be a smash hit in the first picture. It comes overnight. Therein lies the danger. There's no working up to it, no preparation for it. Suddenly they have money, suddenly they are in the public eye with reporters coming to them for newspaper stories, magazines wanting interviews, autograph hunters wanting them to sign their books, people pointing them out on the street — all that overnight. It's too big a change, coming so abruptly. They can't adjust to it. because their sense of values don't get time to function. They go a little crazy. They buy four cars where they only need one, they hire servants, they buy more clothes than they can ever wear, they throw their money away because they can't realize it isn't going on forever. "Their work suffers at once. They never knew much about acting to begin with. What they ought to do is settle down and learn. But, would you — with everybody telling you how marvel(Please turn to page 48) 46 The Neio Movie Magazine, June, 1935