The New Movie Magazine (Jan-Sep 1935)

®cie MAY 29 1935 • new movie A GLIMPSE AT THE EDITOR'S NOTEBOOK PERHAPS you would like to know something about our cover, this month. For years and years motion picture magazines have given you the same old covers — always a picture of a star, always a woman, and always smiling. It has grown pretty tiresome. For a long time we have wanted to give you something new, something different. And now, at last, we have done it. New Movie, as always, is first with the new idea. HERE is how it was done. Our artist, Rosalie Rush, modelled Joan Crawford's head with a special, patented clay on an oil base, which remains soft. Dozens of photographs, taken from all angles, guided her in keeping the true contours of the face. Such a method of working, we are told by other artists, produces a mask truer than a plaster cast actually taken from Joan's face would be. The mask was colored and "dressed" in a huge bow tie of snowy white tissue-paper, the tints of Joan's complexion being faithfully followed. AS a final step, the mask was mounted on a panel of three ply veneer, colored , with oil stain, and photographed. Here we ran into our greatest difficulty. So alive-looking was the mask that, under various lighting effects, it took on entirely different facial expressions, just like a real human being. But at last we struck the right combination— something which is not entirely a caricature, but shows you how Joan's face is really molded. We are eager to know what you think of our experiment. If we have pleased you, that is all we ask. At top of page: The mask being photographed. Below: Three of the many attempts to get just the right effect. Hv ^w ^V \ * VOL. XII No. I • • • JULY 1935 CATHERINE McNELlS, Publisher Frank J. McNelis, Managing Editor* Bert Adler, Eastern Editor* John C. Mitchell, Western Editor • Verne Noll, Art Director • Amy Vanderbilt, Director of Home Service THE BEST OF THE MONTH'S STORIES OF THE STARS Who Pays the Bills in a Two-Star Family — Helen Burns 4 $10 Is a Lot of Money John T. Casey 6 Could the "Sheik" Win Hearts Today? — Irene Kuhn 14 News-Snapping the Stars George Shute 16 Hollywood Scares Hell Out of Me.. Dick Arlen 17 The C's Have If Elsie Janis 18 Ralph Is My Pal Fredric March 21 The Things Which Are Cesar's. .Leon Surmelian 25 Getting Back at Eve Herb Howe 26 NEWS OF THE FORTHCOMING FILMS On-the-Set Reviews Barbara Barry 30 NEW MOVIE'S SPECIAL DEPARTMENTS Tower Star Fashions (Catherine Karey 22 Hollywood Day by Day 28 MacMurray Quenchers Amy Vanderbilt 31 Real Ideas That Jell Mary Martin 32 Take Time to Tan 34 Make-Up Box 34 Star Maker 50 You Tell Us 62 Music in the Movies John Edgar Weir 63 Bright Tricks With New Colors 66 Tower Star Fashions Stores 72 COVER DESIGN BY ROSALIE RUSH When changing address send us both old and new addresses, and allow five weeks for the first copy to reach ycu. Published Monthly by TOWER MAGAZINES, Inc., 4600 Diversey Avenue, Chicaso, III. Executive and Editorial Offices: 55 Fifth Avenue, New York, N. Y. . . . Home Office: 22 No. Franklin St., Wilkes-Barre, Pa. Western Editorial Office: 7046 Hollywood Blvd., Hollywood, Cal. Officers: Catherine McNelis, President, John P. McNelis, Vice-president; Theodore Alexander, Treasurer; Marie L. Featherstone, Secretary. R. H. Flaherty, Advertising Director; E. L. Schroeder, Eastern Advertising Manager; S. B. Galey, Western Advertising Manager; R. M. Budd, Pacific Coast Representative. Advertising Offices: 55 Fifth Avenue, New York, N. Y., 919 No. Michigan Ave., Chicago, III.; Russ Building, San Francisco, Cal. Copyright, 1935 (Title Reg. U. S. Pat. Off.) by Tower Magazines, Inc., in the United States and Canada. Subscription price in the U. S. A. $1.00 a year, 10c a copy; in Canada, $1 .60 a year, including duty, 15c a copy; in foreign countries, $2.00 a year, £0c a copy. All subscriptions must be mailed to our New York office. Entered as second class matter September 9, 1933, at the Post Office at Chicago, III., under the Act of March 3, 1879. Printed in U. S. A. Nothing that appears in THE NEW MOVIE MAGAZINE may be reprinted, either wholly or in part, without permission. Tower Magazines, Inc., assumes no responsibility for return of unsolicited manuscripts, and they will not be returned unless accompanied by stamped, self-addressed envelopes. Authors submitting unsolicited manuscripts assume all risk of their loss or damage. OTHER TOWER MAG AZINES MYSTERY • TOWER RADIO • SERENADE • HOME • TINY TOWER NEW ISSUE ON SALE THE FIRST OF EVERY MONTH