The New Movie Magazine (Jan-Sep 1935)

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Thrilling Words — but nobody says them to the girl who has Cosmetic Skin . . . IT'S WONDERFUL to win loveeven more wonderful to hold it! So don't let unattractive Cosmetic Skin steal away your good looks. It is when stale make-up is left to choke the pores that the warning signals of this modern complexion trouble appear — tiny blemishes, enlarged pores, dullness, blackheads, perhaps. Cosmef/cs Harmless if removed this way You needn't run this risk! For pure, white Lux Toilet Soap is especially made to remove cosmetics thoroughly. Its rich, ACTIVE lather sinks deep down into the pores, swiftly carries away every trace of dust, dirt, embedded powder and rouge. You can use all the cosmetics you wish! But to pro tect your skin — keep it delicately smooth and soft — follow this simple rule : Use this gentle white soap before you put on fresh make-up during the day and, of course, ALWAYS before you go to bed at night. Remember, 9 out of 10 lovely Hollywood stars protect their million-dollar complexions with Lux Toilet Soap! Ruby Keeler STAR OF WARNER BROTHERS' "GO INTO YOUR DANCE" LIKE SO MANY GIRLS I USE ROUGE AND POWDER, but thanks to lux Toilet Soap iU never have Cosmetic Skin *: The Neiv Movie Magazine, July, 1935