The New Movie Magazine (Jan-Sep 1935)

THE Vf -DOX NO OFFENSE MEANT: Perspiration is an ugly word. It's uglier when it makes its appearance on your summer gowns, and unspeakable when malodorous. The truly fastidious young woman keeps three types of deodorant handy . . . powder, liquid, and cream. Illustrated below are three on which the immaculate modern can pin her faith. There's a grand new powder deodorant in the cylindrical black-and-gold container. You dust it on while your body is still wet from a bath. It's unscented but I detected a fresh, clean new-mown hay odor that clings for hours after you use it. There's also a liquid nonperspirant in a crystal clear bottle, as well as the fragrant cream deodorant. I could write reams about all three, but when I say they fill the bill for summer daintiness, it sums it up completely. GET A GOOD FOUNDATION: And this is sound advice whether you are buying a girdle or deciding upon the first course at dinner. But what I am so steamed up about is a foundation cream that's unlike any these sharp eyes have ever seen before. It's smooth and creamy, it blends perfectly, it gives the skin a velvety finish, and it comes in a russet shade (a rosy-beige) that covers up the first faint sprinkling of summer freckles in a way that is astonishing. And if that isn't enough, it holds face powder for hours and hours. WHAT'S NEW? Just heaps of suntan and sunburn preparations ... a creamy body rub that does wonders for scaly, sandpapery surfaces especially nubbly elbows and heels ... a brushless mascara in a flip-stick container ... a curler gadget which clasps fly-away strands and rolls them into neat little curls ... a pearl type polish in a topaz jewel shade, very zwicki . . . Until next month . . . // you would like further information about the articles described, and other beauty news, write enclosing stamped envelope to the Beauty Editor, Make-Up Box, Tower Magazines, 55 Fifth Avenue, New York, N. Y. TAKE TIME TO TAN i 'T takes time to get a good coat of tan — and it took me a long time to realize it," said Rochelle Hudson, whose honey-beige skin is an attractive background for her vivid beauty. "When suntan first became popular, I used to dash right out in the sun and literally broil for hours. Perhaps I'd have a new evening gown and want to change my winter pallor to a sun-kissed glow in a few hours. Well, I could and did. But pretty soon my skin would flake and peel in a most unattractive and uncomfortable manner. Of course, when the vogue for tan was new, most of us were so concerned with the health aspects of sunbaths that we gave little thought to protecting the texture of our skins and substituting oils for those dried out by the sun. "It isn't always convenient to get to the beach, and when I do go, I like to spend most of my time in the water swimming. So my sunbaths are taken right in my own back yard, even though the theory is that salt air and sunshine produce the best suntans. I've a little contraption made of canvas which is ideal for the purpose. It has four sides which slide down and insure privacy as well as plenty of sun. "I never stay in the sunlight longer than one-half hour for the first sunbath but increase the time of exposure by ten minutes each day. Neither do I expose myself to the direct rays of the sun between ten and two o'clock. It is during this time that the sun is strongest and most likely to burn. I wear pique shorts with a bra top_, bind my hair in a bandana and wear sun-glasses, thus protecting hair as well as eyes. Sometimes I study my script, but most of the time, I must confess, that I just drowse. Then a shower, followed by a brisk rubdown with my favorite toilet water — and what a grand and glorious feeling after a sunbath!" Miss Hudson doesn't believe there is such a thing as getting too brown. But one time her director thought otherwise and insisted that she lighten the color of her skin and do it within ten days, too. So poor Rochelle, having achieved a glorious toasty-brown color, had to set about getting rid of it. Bleaching creams, hot baths, mild solutions of peroxide and ammonia were prescribed. For ten days she worked valiantly until the luscious brown turned to a creamy white. When asked about summer make-up, Miss Hudson offered the following suggestions : "I like a rather heavy powder with Rochelle Hudson, vivacious young star, tells how she acquires a glorious honey-beige tan an oily base in a suntan shade. I apply it generously to my face and neck with a piece of cotton. Then with a soft camel's hair brush, I brush off the surplus. A piece of cotton moistened with skin tonic and patted over the entire powdered area gives a slightly dewy finish. Rouge and lipstick should, of course, be of matching shades — bright but never with an orange cast. The rouge should be blended lightly. Lipstick should be indelible, and I apply it the full length of my lips following the natural line. Right now, I am using black mascara and violet eyeshadow, but these only at night. I believe that eye make-up in the sunlight is apt to be artificial looking although under the nightlight it's quite effective. I do a little trick with an eyebrow pencil that makes my eyes appear much larger than they actually are. From the outer corner of each eye, I draw two fine lines with the pencil, and carefully blend these lines to a soft shadow with my fingertip. "The principal thing to remember about summer make-up is that it should harmonize with suntan, be carefully applied, and often renewed." 34 The New Movie Magazine, July, 1935