The New Movie Magazine (Jan-Sep 1935)

Could the "Sheik" Win Hearts Today? {Continued from page 15) • . .Then make genuine Ex-Lax your Laxative A treat to your taste — and gentle, painless, safe relief from constipation WHAT'S the most popular flavor in the world ? Chocolate ... of course! Everybody loves its deliciousness. So, when occasionally Nature demands the assistance of a laxative, take yours in chocolate. Take Ex-Lax. Not only because it is pleasanter to take than some nasty-tasting cathartic. But because it is mild— gentle— safe. Because doctors, nurses, physical trainers recommend it . . . and use it themselves. Because for 28 years it has proved its merit. Don't punish your palate with unpleasant tasting cathartics. Don't punish your system with harsh ones. Enjoy safe, gentle relief ... by taking just a little piece of delicious chocolate with the word EX-LAX stamped upon it. You must look for the "EX" to get Ex-Lax results. 10c and 25c boxes at any drug store. When Nature forgets — remember EXLAX THE CHOCOLATED LAXATIVE Valentino's name came up again and again. The demand for another Valentino would not be stilled permanently, it seemed, until, finally, the women themselves solved the problem for the movie makers by abandoning their own desire for the one perfect screen hero who had everything, and compromising on dozens of men. It became evident that some women liked some male stars for their he-man qualities; others for their drawingroom manners; others for their humor; others for their love-making. It became apparent, too, that some male stars appealed to certain types of women, and to them alone. But no star, except Clark Gable, has appealed to so many different types of women, and Gable thus becomes the closest runner-up to Valentino. Yet, popular as he is, he has not ever come within the circle of complete appeal — again, all things to all women — as did Valentino. There are women now who go to pictures to hear voices — Bing Crosby's, Nelson Eddy's, Dick Powell's, John Boles'. There are others who are Fred Astaire fans because of his inspired dancing. Still others go for the continental appeal of Robert Donat, Maurice Chevalier, Francis Lederer. The dark, suave, iron-fist-in-white-kidglove type like Ricardo Cortez, George Raft, Jack LaRue, attracts a number of women; the airy, charming type, sophisticated in the best Park Avenue manner, boyish, lightly romantic (like Fredric March in his lighter moods, and Bob Montgomery, in most of his roles), draws other women. The American Arrow-collar-ad, regular-guy type, the kind of man who can be man-of-the-world and yet boyishly awkward, appealingly clumsy and pretty much like the men in real life that American women know best and usually marry — Gable, William Powell, the always dependable and durable Ronald Colman (with the touch of the buccaneer, the adventurer), Gary Cooper, Franchot Tone, Ralph Bellamy — even Herbert Marshall and Leslie Howard fit into this pattern — are the choice of a greater number of women from more varied strata of life than any others. Eddie Robinson and Jimmy Cagney have their own following — the gangster brutality of their earlier pictures appealed definitely to many women; their unique personal attributes — neither can be called handsome, yet each has a compelling charm — in less sordid, brutal pictures — that has won them new fans. THERE are many other male stars who number thousands of women as their worshipers; but those above are the ones with the largest, assorted feminine following — dowagers and debs, professional women and housewives, rich girls and poor ones. Radio, which has advanced materially since Valentino's time, created a tremendous audience for Bing Crosby, the original crooner, before anyone ever saw him on the screen. The peculiarly ingratiating quality of his voice, with its "heart appeal," its romantic undertones, its wistful, nonsensical "bub-abub-bubbings," trailing off into humming and whistling, had feminine ears glued to radio receivers to the infinite disgust of husbands who hate all crooners on principle. The voice had so much sex appeal women wanted to see the face; so he went into pictures. They did a lot for him. He was a little chubby at the beginning; his rounded outlines did not fit into the picture of slim romanticism the radio listeners carried; but their loyalty was great, and Crosby slimmed down. His voice is insured for $100,000. He's five feet nine inches and weighs one hundred and sixty-nine pounds. He's thirty-one years old, married to Dixie Lee, and the father of three boys, a single and twins. He wears a hat when he sings because he is slightly bald and is nervous about a toupee. When he was in Paul Whiteman's band he was a cut-up. That he admits frankly, now. "I was pretty bad," he says. "I got into fights and things like that. Whisky has ruined my career five times in five years. I don't touch it now. I can take it or leave it." His $100,000 voice won him the biggest vote in the annual WorldTelegram poll in 1934 as the most popular male singer. Nelson Eddy is moving up in picture popularity on a voice, too. He used to be a switchboard operator for a plumbing concern, but found that too dull. He tried newspaper reporting but was fired for singing at work all the time. Then he sang outside the office and won a contest, going into the New York Philharmonic Symphony Orchestra and in Grand Opera with the Philadelphia Operatic Society. You'll remember him (if your memory is good) from the pictures, "Broadway to Hollywood" and "Dancing Lady," and you'll be seeing and hearing him in some more. Dick Powell is Warner's fair-haired boy. In musical after musical from that musical-conscious studio, with the talented Ruby Keeler, Dick has made the box-office registers sing almost as melodiously as he does himself. John Boles, a little older, with a wealth of stage experience behind him in "Little Jessie James," and other hits, was leading man for Geraldine Farrar in her light opera venture, and started in pictures with Gloria Swanson in the "Loves of Sunya." He's played singing and non-singing roles in about thirty well-known films; displaying a more and more finished acting ability and a voice that wins him more followers with each new film. Fred Astaire of the nimble feet, is a name to conjure with on the screen, as his was a name to conjure with on the stage. With his sister Adele, now Lady Cavendish, he made the name Astaire synonymous with smart dancing; so smart he eventually became a "must" with the gentlemen in Hollywood who keep their fingers on the public pulse and hear it beat in advance for what it wants to see on the screen. Adele and Fred parted after "The Band Wagon," the New York hit, Adele to marry her lord, Fred to try Hollywood. He did "Flying Down to Rio" for RKO, and "Gay Divorcee" and "Roberta." He is established strongly in pictures, now. 'TPHE continental appeal of Robert *• Donat has registered hard with women fans in just two pictures he's made so far, "Private Life of Henry VIII" and "Count of Monte Cristo," the former a British film, the latter an American-made product, in which he was a sensation. Chevalier, combining that French come-hitherness, gay-dogginess and pro-' vocatively-accented voice — and that {Please turn to page 38) DIET PROBLEMS of THE STARS Conducted by DR. HENRY KATZ I AM a constant reader of New Movie and always read . your 'Diet Problems of the Stars,' conducted by Dr. Henry Katz. "Here is my problem. I am about twenty or twenty-five pounds overweight, and have been on a doctor's diet for about a year, with no encouraging results. I have taken such things as 'saccharin' in place of sugar, 'thyroid' for my glands, cut out sweets, white bread and starchy foods. As I work as a hostess in a tea room, this requires will power, as we see plenty of pastry, good food, etc. "I am only five feet, three inches, and 29 years of age. "Would it be possible for you to write out a diet for me to follow? Something within reason, as I must work in the meantime." A person can be made to lose weight simply by adhering rigidly to a proper diet. Such things as thyroid extract are of no value, unless controlled by one who knows how to use it. A girl of your height and age should weigh about 124 pounds. Once you have reached this weight and maintained it for a while by adhering to your diet, you will find it easier to stay at that constant weight. The cardinal principle of a reducing diet is that your calorie intake be less than the number of calories your body uses in the course of a day, so that your body is obliged to burn its excess flesh — fat. This object is attained, as I said by a diet low in calories — a diet in which your intake of starchy and fatty foods is cut as much as possible. I am including here some low-calorie diets. Breakfast Fresh Peach Omelet Thin Slice Toast Skimmed Milk Luncheon Clear Soup American Cheese Orange Salad Bran Roll Milk Dinner Tomato Consomme Broiled Fish String Beans Celery Cole Slaw Raspberries with Cream and Sugar Black Coffee Breakfast Huckleberries with Sugar, Whole Milk Cornflakes with Sugar, Skimmed Milk Bran Muffin Butter Clear Coffee Dinner Fruit Cocktail Roast Chicken Celery Squash Salad Black Coffee American Cheese Supper Clear Soup Chicken Salad Bran Muffin Cauliflower Lemon Ice Tea 36 The New Movie Magazine, July, 1935