The New Movie Magazine (Jan-Sep 1935)

A Little Mistake THAT WILL AGE YOU 10 YEARS *h *V V sf* *Z IT MAY BE THE COLOR OF YOUR FACE POWDER! Did you ever stop to think that the shade of face powder you use so confidently might be altogether the wrong one for you? It's hard to believe that women can make a mistake in their shades of face powder or that one shade can make you look older than another. Yet, it's only too obviously true ! _ You know how tricky a thing color is. You know how even a slight variation in color can make a startling difference in your appearance. The same transforming effect holds true in the case of face powders. Where one shade will have positively the effect of making you look young, another will, just as decisively, make you look older — years older than you are ! Face Powder Fallacies Many women look years older than they actually are because they select their face powder shades on entirely the wrong basis. They try to match their so-called "type" or coloring which is utterly fallacious. The purpose in using a shade of face powder is not to match anything, but to bring out what natural gifts you have. In other words, to flatter! Just because you are a brunette does not necessarily mean you should use a brunette or dark rachel powder or that you should use a light rachel or beige if you are a blonde. In the first place, a dark powder may make a brunette look too dark, while a light powder may make a blonde look faded. Secondly, a brunette may have a very light skin while a blonde may have a dark skin and vice versa. The sensible and practical way of choosing your face powder shade, regardless of your individual coloring, is to try on all five basic shades of face powder. I say "the five basic shades" because that is all that is necessary, as colorists will tell you, to accommodate all tones of skin. My Offer to the Women of America "But," you say,"must I buy five different shades of face powder to find out which is my most becoming and flattering?" No, indeed! This matter of face powder shade selection is so important to me that I offer every woman the opportunity of trying all five without going to the expense of buying them. All you need do is send me your name and address and I will immediately supply you with all five shades of Lady Esther Face Powder. With the five shades which I send you free, you can very quickly determine which is your most youthifying and flattering. I'll Leave it to your Mirror! Thousands of women have made this test to their great astonishment and enlightenment. Maybe it holds a great surprise in store for you! You can't tell! You must try all five shades of Lady Esther Face Powder. And this, as I say, you can do at my expense. Just mail the coupon or a penny post card and by return mail you'll receive all five shades of Lady Esther Face Powder postpaid and free. Copyrighted by Lady Esther Company. (14) FREE (You can paste this on a penny postcard) Lady Esther, 2020 Ridge Avenue, Evanston, Illinois Please send me by return mail a liberal supply of all f.ve shades of Lady Esther Face Powder. Kame AddressCity (If you live in Canada, write Lady Esther, Toronto, Cnt.) The Cs Have It happen to know are the perfect size for her height and weight, so I'm just taking Claudette as I find her and I hope I find her again soon. Temperament she must have. No actress could gallop from role to role scoring bullseye after bullseye in such a variety of characterizations without temperament and temper. Stubborn she must be to hold out and get the kind of roles she wants, but arrogant, well, I've always found that arrogance manifests itself toward so-called underdogs. Not that stagehands, electricians and propertymen are really under anything but I've been on studio sets with Claudette enough to know that the "gang" thinks she is swell. The adjective "cagey" trailing the other C's in my title may need a bit of explaining. Perhaps you don't know what a handy little word it is when you want to describe someone who is cleverly cautious. Our award winner was interviewed at every railroad station on her trip East. She was met at Grand Central in New York. Photographed and again interviewed. She received the Press at her hotel later. She was here nearly three weeks, met many old friends, was quizzed by all of them, myself included. She was interviewed agaii when she sailed back to California via the Panama Canal and no one knows any more about her personal affairs than they did this time last year. That, my friends, in case you are not a slang addict like myself, is a sixty-five word definition of the pseudo adjective "cagey." About everything else but her marital status Claudette is more than frank. For instance, the new hair. She doesn't even bother with that old West Coast alibi about the California sun bleaching hair. She gives full credit to the beauty parlor, but she is not happy about it. When she arrived at the Manor I met her at the front door. She held her hands over the proof of her light headdress, saying, "Don't look! It's terrible." She looked at my thatch waving happily in its chestnuttiness and said. "How I envy you. It's not really blonde though, is it?" She took off her hat and stood looking at me apprehensively. I allowed as how I thought it was slick. "But I don't feel like myself. I can't get used to it, and I want to explain to everybody that it doesn't photograph as bad as it looks." She sighed and started combing "it" before the mirror in the hall. As a matter of fact it's only about three shades lighter than it was and photographs brown. Imagine feeling embarrassed by new hair in these days when women will meet you face to face with a newly lifted face and calmly tell you they have just been having a good rest when you remark that they look fifteen years younger. "jVTOW about those mental hayseeds. That feeling of being hemmed in while visiting the Metropolis, that "glad to be here but I'll be glad to get back" attitude of the "cagey" one. Of course I suspect a romance. I will keep on hoping for romances for everybody until I check out for another world which I hope will be eternal romance, but meanwhile in Claudette's place I would have the same far-away look in my eyes if I were building my first house. I doubt if any hidden Romeo could make her eyes shine brighter than the very thought of that paneled wall in the dining-room. The location is Ffolmby Hills which is a few miles nearer to the Pacific than Beverly (Continued from page 40) Hills. The house is to be, in fact it nearly is right now (of course it will be by the time you read this), Old English. It sits far back in the Hills. "Not perched on top of one like a glorified cliff dwelling as so many are. I've got plenty of ground," Claudette said proudly, "and the garden is going to be marvelous." I nipped her in the midst of the delphiniums. Again she has proved her cageyness by waiting through years of undisputed success in films before making the gesture that most stars make before the ink on the exercised option is dry. I'm not going to allow you to think that I didn't find out a few more things about this Franco-American charmer, but I found them out upstairs in my sanctum sanctorum after lunch. Her new hair and my old hair both came down a bit as we talked. Claudette thinks a lot about public opinion. "If I get a divorce, that is if we decided to. Elsie, do you think people would think—" I interrupted briskly. "Concentrate on your screen performances and don't worry about what people think as long as you are not hurting anyone. As long as you keep on turning in successes like 'Torch Singer.' 'Cleopatra,' 'It Happened One Night' and 'Private Worlds,' the public will go to see you and admire you no matter who you are married to or divorced from. Give a few bad performances and they will leave you flat whether your halo is worn at the conventionally discreet angle or tip tilted over a winking eye. "Croyez moi, ma petite amie!" I added and suddenly we were off in a cloud of French. When she speaks her native tongue she is a couple of other gals. In English she is all American but en Francais the Latin side leaps forward to remind us that perhaps it is responsible for a lot of the Colbert charm. Incidentally, I'm not sure that the word "cagey" didn't come from France by way of England just after the War. Anyway, vive la France, vive la Colbert, vive la Old English House in Holmby Hills and vive the idea that perhaps Claudette is going to buy my 1814 King's pattern Georgian silver which has been in a vault for years and is tarnished by a desire to go to work for a Queen. NEWS FLASH! Two minutes only, and a perfectly ordinary and inexpensive glass becomes a thine of individuality and beauty, with your own monogram permanently etched on it. For further information write to Jane Dale, Shopping Editor, care of Neiv Movie Magazine, 55 Fifth Avenue, New York, N. Y. 42 The New Movie Magazine, July, 1935