The New Movie Magazine (Jan-Sep 1935)

PROTECT YOUR BABY with foods (^7) you know are safe! GIVE baby the food values your doctor wants him to have! Give him Heinz Strained Foods— and play safe! For Heinz Baby Foods bear the Seal of Acceptance of the American Medical Association's Committee on Foods. Ask Doctor. He knows that prepared foods which have been accepted by the Committee can be relied on for desired nutritional values. If you could watch Heinz Strained Foods being prepared, you would never again spend long hours in your kitchen, cooking and straining baby's food! Luscious, garden-fresh vegetables— sun ripened beauties from model farms . . . immaculate Heinz kitchens with modern, scientific equipment glistening in cleanliness . . .and Heinz famous cooks! What a combination! When you open a tin of Heinz Strained Foods, you'll know that these luscious pureed vegetables are just as fresh from the garden— possibly even fresher —than the foods you yourself prepare. And babies seem actually to prefer the Heinz taste ! Try Heinz Strained Foods today. They're surprisingly economical! HEINZ STRAINED FOODS 9 KINDS — 1. Strained Vegetable Soup. 2. Peas. 3. Green Beans. 4. Spinach. 5. Carrots. £. Tomatoes. 7. Beets. 8. Prunes. 9. Cereal. GET THIS BABY DIET BOOK The new book "Modern Guardians of Your Baby's Health", contains many up-to-date facts regarding the various vitamins and mineral salts. Also information on infant care and feeding. Send labels from 3 tins of Heinz Strained Foods or 10 cents. Address H. J. Heinz Company, Dept. TG207, Pittsburgh, Pa. </ Getting Back at Eve {Continued from page 27) Wally Beery, James Cagney, Paul Muni, Charlie Ruggles. Men want facts or comedy. When it comes to romance men seek it in a parked car rather than on the screen. Recently I read an article by a woman explaining Mr. Gable's special appeal to women. She said women flock to see him because they are emotionally starved. What's the matter with the gals? For years we've been told the American men aren't romantic enough for the American women. Hooey! Even the Mdivanis can't seem to satisfy them. Personally I don't think women are as "idealistic" as producers believe, not the young ones anyhow. Each week I see more of them at the newsreel theaters. Mr. Goldwyn says men see pictures with their minds while women see them with their hearts. Yet George Bernard Shaw titled his book "Intelligent Woman's Guide to Socialism" because, he said, women are the reading thinkers in America today. Certainly they have supported such comparatively loveless films as "Chapayev," "David Copperfield," "The Lives of a Bengal Lancer" and "Ruggles of Red Gap." The sexes found common interest in "It Happened One Night" because it was honest. Men certainly do not object to romance when it is treated realistically with its inherent comedy. God knows we all support Miss West in her honest endeavors. Frank Capra, the young Italian humanist who directed "It Happened One Night," says: "If you could take the actor out of motion pictures, pictures would be better." That has been the cry of every honest director since D. W. Griffith, who once said: "Everyone can act except an actor." The proof is children. They are always natural actors — until they become professional. The same applies to adults. 17 OR spontaneous realism there isn't an actress in Hollywood who can compete with Miss Shirley Temple. And after seeing some of them on the set, snippily insouciant, with no memory for their lines, I should say Miss Temple, who always knows hers and can even prompt her fellow players with theirs, rates pretty high in the intelligence tests too. Freddie Bartholomew is awesome even in such a superlative cast of players as "David Copperfield" presents. I'm no fan for kiddie actors but I'll lie down and roll over for Mickey Rooney. As Puck in the Hollywood Bowl performance of "A Midsummer Night's Dream" he impressed me more with Shakespeare than I ever gleaned from stage or classroom. The boy was pure translation. Jackie Coogan at four was co-starred with Chaplin because Chaplin considered the child an equal. Veteran Jackie Cooper held his own with such a trained sparring partner as champ Wally Beery. Even among the kiddies the Adams seem to lead the Eves. But give the Eves a chance. They haven't been acting for as long as the Adams. In Shakespeare's time boys played all parts, including Juliet. And don't forget, Adam was an actor when Eve was only a rib. So saying, your faithful serpent glides fearfully off to Russia. NOTE FREE OFFER BELOW SAVE MONEY THIS EASY WAV JlOU can serve Hires Root Beer generously because it costs so little to make this delicious, wholesome beverage at home. 8 glasses for 5c! Nothing equals this economy. One bottle of Hires Extract makes 40 pint bottles of Hires Root Beer by just adding sugar, water and yeast. More money can't buy a finer beverage than Hires Root Beer. MAKE THIS TRIAL No matter what beverage is your family's favorite — make up some home-made Hires Root Beer. Let them try it. Serve it to guests. It's nutritious and wholesome, accepted by the American Medical Association's Committee on Foods and approved by Good Housekeeping Bureau. So it is as good for children as for adults. Hires Extract is for sale at all dealers. To avoid oil flavored imitations, insist on FREE — a generous trial bottle of Hires Extract — enough to make 4 quarts of Hires Root Beer — to all who mail the coupon, enclosing 3^ to cover postage and handling. The Charles E. Hires Co., Dept. M.Philadelphia, Pa. Please send me free bottle of Hires Extraet. I enclose 3c for postage and packing. T.M.-7 Name. Street. City... .State. Canadians may mail coupon to The Charles E. Hires Co., Ltd., Toronto Hollywood Scares Hell Out of Me {Continued from page 17) man starting out in pictures that famous line: "Study hard . . . apply yourself and surely your chance will come." It applies to every other business in the world . . . except movie acting. In Hollywood you can burn the midnight oil and apply yourself until your head reels . . . and get exactly nowhere; while just around the corner, some mass of sex appeal will be hog-tied into stardom with no effort on his part beyond a boyish smile. Even the experiences of other actors in your same bracket of success can seldom if ever be used to cover your own particular case. Actor "A" may get temperamental, refusing to do a certain part and the studio will reward his artistic integrity with a broken contract. Actor "B" may do the identical thing and get a boost in salary. A few go on salary strikes and get away with them . . . while others go on salary strikes and their names are mud! Walking out on a contract has led some actors to greater heights at other studios . . . and in other cases it has meant the end of the road. "\X7"HEN I walked out on my Para* * mount contract six months ago . . . after eleven years with that studio ... I had no more idea as to whether I was doing the right thing than I would have had I just set foot in Hollywood and knew nothing about it! Naturally, I thought I was doing the right thing . . . my advisors thought so . . . but at the very best, it was a stab in the dark, a long-shot, a stack of chips on a roulette number with Hollywood, herself, turning the wheel dizzily for my future. What I am about to say is not intended as a stab-in-the-back at the organization that brought me along from $75.00 a week as a stock player to the $2,500.00 a week starring contract which I cancelled. Actually, we parted on the best of terms and I know that the old Melrose Street lot will always be "home" to me. But I sincerely believe that if I had remained at Paramount another year, my career would have been at an end! You may well ask: "How is it possible for him to be worth thousands of dollars to a producing organization one year . . . and be totally valueless at the end of that time?" Only in Hollywood could such a thing be true. The reason is simple: It is utterly impossible for a movie actor to accumulate fame! A bank president can accumulate a reputation for honesty, in eleven years, that will last him the rest of his banking life ... if he continues honest. A painter may create one great masterpiece and be remembered for it always. The writer of one great novel is never forgotten. But a Hollywood actor is only as good as his last picture ... or at best, his last two. It makes no difference that he was nick-named "Joe BoxOffice" two years ago ... or that he was formerly acclaimed a great actor. If "Joe Box-Office" puts out two or three bad pictures in a row this year, he might just as well have been a ham actor all along. The last year of my Paramount contract, I made nothing but mediocre pictures. I could see the handwriting on the wall . . . not to mention the wail of the critics in my ear: 48 The New Movie Magazine, July, 1935