The New Movie Magazine (Jan-Sep 1935)

I hese lovely women prefer PAKK &-TILFOKDS FAOEN I prefer FAOEN because it's different ! Prominent society leader and arbiter of fashion prefers FAOEN No. 44. Some call it Glamour — I call it FAOEN! Internationally known stage star, now appearing in Life Begins at 8:40. I had tried seven perfumes before I finally discovered FAOEN! Well-known model and New York debutante prefers FAOEN No. 12. To me, FAOEN is the essence of romance ! Popular society debutante— a descendant of Duncan Phyfe. in tuckawaysizes C as illustrated at all 5 and 10 cent stores. IO PAKK £rTILFOKDS FAOEN -^ ( F A Y O Nl Sam Sax STAR MAKER WHERE do those "short subjects" come from? At the Vitaphone Studios, in the East, a chap named Sam Sax turns out two of them every week of the year. He is just rounding the one thousand mark. In five years he had made more stars than Hollywood has! Coming from the Independent production field of Hollywood, Mr. Sax assumed charge of what the Warner Brothers considered their prize white elephant. In a short time he had carved out of chaos an organization that functioned with such perfect results, that what was meant to be an experiment became a permanent fixture. Thus, in the oldest studio in the United States, where such former great stars as Norma Talmadge, Anita Stewart, Edith Storey and Maurice Costello soared to the heights of stardom under the banner of the old Vitagraph, a new University of motion picture acting came into being. Professor Sax issued diplomas to Hollywood with such rapidity that Warner Brothers have practically built up their entire stock company with the graduates from Brooklyn. Joan Blondell began her motion picture career in this Flatbush Fraternity of the movies, as well as Jean Muir, Dick Powell, Lyle Talbot, Patricia Ellis, Phillip Reed, Hal LeRoy, Evelyn Knapp, Dorothy Dare and Pat O'Brien — all of whom have been or are now Warner stars or featured players. Sylvia Sidney did her first picture in this studio, and the same is true of Spencer Tracy, Claire Trevor, Lillian Roth, Joe Penner, Vivienne Osborne, Queenie Smith, Jimmy Dunn and Jack Haley. When Madge Evans was trying to come back in talking pictures Sam Sax gave her the opportunity in a two reeler, which led to her long-term contract at Metro-Goldwyn-Mayer. What Hollywood executive can show such a list of big names, and take the credit for their discovery? Mr. Sax boasts, and rightfully, that his studio is the most complete in the East. Not only does he maintain a scenario department, a music department, a stock company; but a staff of directors, cameramen, publicity men and still-photographers. In his studio are three sound stages, a commissary, a rehearsal hall and a gym. With the whole of Broadway to draw upon for his talent he never has to resort to talent raids, like his brothers on the West Coast. He feels that in the next five years he will have created another hundred stars. CUPID One cleaner for every white shoe in your home! From the children's sneakers to your own delicate white kid shoes. Cupid cleans and whitens at the same time. Easy to apply, it gives all kinds of white shoes a smooth, lasting whiteness that does not rub off! You can't go wrong with Cupid. Try it today . . . either a bottle of the liquid form; or a tube of the paste that's so convenient when you're traveling. 10 © in liquid or paste form AND FOR YOUR OTHER SHOES— Whittemore's, who make Cupid, have been making shoe polishes for almost a century. They also manufacture superior Oil Pastes for leather shoes in all colors — black, tan, brown, ox-blood and neutral — in convenient cans with the easyopener. For only ten cents. Whittemore's Oil Pastes polish, preserve and soften your shoes. Will not crack the leather. They give your shoes a mirror-like shine — whether they're wet or dry. Add it to your shopping list this week. Hollywood Day by Day {Continued from page 29) WERY forlornly, Joe Morrison says: "Sometimes I wish I'd never sung 'The Last Round-Up' " ! So that makes it unanimous. PAUL KELLY got a "bird" the other day, but, seeing that it was just a little bluebird, Paid didn't take it too hard. It seems that our recent phenomenal hail storm just about wrecked the bird's nest, leaving this bedraggled little fellow sole survivor and in a bad way. Taking it in the house, Paul fixed up a warm berth for the bird and tried to coax it to have a spot of lunch with his canary. But the little thing just turned its face to the wall and refused to touch a bite of it. After a frantic day, Paul discovered that there are birds . . . AND birds. And the kind of food it takes to make a canary happy is just so much dog biscuit to a bluebird. So Paid and the whole family went on a fly, worm and bug hunt, and the way that birdie went after the feast would do your heart good! It's going to live, and Paid is so pleased with his bird doctoring that, if the two canaries will move up, "Blooie Looie" can stay right there just as long as he likes! WITH a wardrobe stocked with the latest Paris creations, Ketti Gallian attended a smart dinner party wearing a gown that cost only a few dollars. On location in the desert, Ketti had only lounging pajamas and riding clothes to her name when she ran into some old friends from Bakersfield who invited her to a formal dinner. Dashing into Bakersfield, twenty-five miles from "location," Ketti found only one small store open, and the only halfway presentable gown in the place was a black affair. That wouldn't have mattered so much, either, but later, when she sent out an SOS for the hotel manicure girl, the modish cuticle-clipper walked in attired in the identical model that Ketti was wearing T/TfE noticed Joan Crawford invariably '' standing up between scenes while other members of the cast slid down in their respective chairs and stayed there until the next call for "Action!" "How come?" we asked Joan, curiously. "It all started during that period when Adrian was designing my gowns so tight that I couldn't sit down," she told us. "When, by the time his styles swung back to the fuller skirts, standing up had become such a habit that it just doesn't occur to me to sit down when I do have a chance!" A FRIEND of Mae West was all excited over his coming marriage. "It's a gala day in my life!" he declared enthusiastically. "M-mm-m ..." murmured Mae. 'A gal a day ought to be enough for anybody!" TJ/'E always thought our Mae could "" "take it" but now, we sorrowfidly relinquish the leather laurels to Paul Cavanaugh. In a scene, Paul was supposed to take Mae in his arms and kiss her ardently {everything happens to some guys!) until Director Al Hall yelled "Cut!" 50 The New Movie Magazine, July, 1935