The New Movie Magazine (Jan-Sep 1935)

KQOL MILDLY MENTHOLATED \^M CORK-TIPPED 'jSm 0**1' Sxha aha?.. EXTRA GOOD FOR YOUR THROAT News Hash! "The nation's throats were reported today to feel definitely cooler and refreshed as smokers in every State are swinging more and more to mildly mentholated KGDLS. Sales are at highest point in history. Smokers report instant refreshment from the very first puff and a worthwhile dividend in the B & W coupon in each pack good for a handsome assortment of nationally advertised merchandise." (Offer good in U. S. A. only.) Write for FREE copy of illustrated premium booklet. SAVE COUPONS for IDSOME PREMIUMS Brown & Williamson Tobacco Corp., Louisville, Ky. The Things Which Are Cesar's {Continued from page 55) musical comedy, I left the bank, and went on the road with her. It was too late for my parents to interfere. "When I returned to New York, they came to see my specialty dances in 'Lady, Do!' My father forgave me. 'I didn't know you were as good as that,' he said. I danced in night clubs and swanky hotels — Park Central Roof, the Club Richman, Ambassador Roof, St. Regis Roof, Montmartre, etc., with Miss Higgins and other girls. I have had, altogether, five dancing partners. For some reason or other the dancing teams of which I have formed a part have never lasted. Something must be wrong with me!" We were still in his dressing-room, and he burst into another of his hearty laughs. 'After three years of dancing I was fed up with it. I wanted to go on the stage. I felt I belonged to the theater, not the ballroom. One day an agent called me up and asked me if I could play Tullio Carminati's part in "Strictly Dishonorable." Carminati was going to London. "I had never spoken a line in my life, but I wasn't going to throw away a chance like that, and assured him that I could. "The director, taking me for an experienced actor, told me, 'Come tomorrow morning and read your lines.' That night I went to see Carminati play, and the next morning, imitating him, read my lines so well that I got the part. To this day, it remains my favorite role. I was a year on the road with this production, which was a terrific success. Margaret Sullavan was the understudy for the feminine lead. "I was in the New York cast of 'Dinner at Eight,' and played in a number of other productions, most of which were commercial flops. I have had my ups and downs. "I started off in my theatrical career with my most embarrassing moment. On the first night of my appearance, as the scene ended with the girl lying dead on the floor and I standing over her with a tragic expression on my face, the audience, instead of applauding me, was thrown into a roar. The curtain, you see, had descended behind me." Cesar has been compared to Valentino. If you ask him if he thinks the comparison is warranted, he says: "No, I don't. I don't believe I have much in common with Valentino, except that I am a Latin. I'd rather not be compared to him. The public must take me for what I am, and not because I may remind them of this or that actor. Plugging the Valentino angle will do me harm instead of good because people seem to resent aspirants to his position, which was, after all, unique. I may also be a little — " he hesitated. "Go ahead and spill it! I won't have it in the story if you don't want me to." "Well, I may be a little superstitious. I don't like to be compared to him because of a sort of instinctive fear, a painful doubt, concerning my future. Valentino was stricken dead at the height of his career." A worried look clouded his honest eyes, even though he said this in a casual tone, as if it were just a silly notion of his. I should have laughed it off, but I did not, because I too have been bothered with such crazy feelings. Not in regard to Valentino. Heavens, no! The gods have not favored me in that way. 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FREE BOOKLET shows how to dress your hair like a movie star Twenty-four pictures of famous stars showing how to copy their smart new coiffures. Hollywood's noted hairstylist, Perc Westmore, created them exclusively for Duart. Sent FREE with one 10 cent package of Duart Hair Rinse. NOT a dye nor a bleach. Just a tint. 12 shades — see coupon. DUART Choice, of tm Jfo&imood StoAJL SEND COUPON for FREE BOOKLET Duart, 984 Folsom Street, San Francisco, Calif. Enclosed find 10 cents; send me shade of rinse marked and copy of your booklet, "'Smart New Coiffures." City State □ Dark D Chestnut □ White or □ Medium Brown Brown Gray Brown □ Henna □ Golden (Platinum) D Golden □ Titian Brown □ Ash Blonde Reddish □ Titian Blonde □ Light Brown Reddish □ Black Golden Blonde Blonde clan, who withered before they bloomed. I switched the conversation to the ever-refreshing topic of the fair sex. I asked him to describe his "Ideal." He grew lyrical as he praised the charms and virtues of a truly charming gal, whose name, however, I agreed not to divulge. Cesar is still innocent of space-grabbing gags. I told him to keep 'em guessing. My own guess is he is in no danger of being snatched off by any fair siren at the present time. In fact, he told me he wouldn't consider marriage before two years. But I am certain that when he does sign the pact of marriage, he will stay married, going through hell, if necessary. He is the loyal kind. A true caballero. To him, marriage is the most sacred and serious business on earth, and as a husband he has to carry on the fine traditions of his family. His devotion to his family is one of the most attractive traits of his personality. When I asked him what was his main purpose in life, he said: "To assure a happy old age for my father and mother. Take care of them. Give them everything they need. And to send my younger brother to college and see that everything goes well with him. I want to spare him the hard knocks I received. As for my two sisters, I hope they'll be married and won't need my assistance. The youngest is engaged to a West Point cadet." "Is she pretty?" "She is lovely! She has light hair, and looks just like an American girl. My oldest sister, on the contrary, is dark like me; distinctly Latin in type. She teaches Spanish and French in New Jersey." And he mused, like a good boy: "I hope I'll live up to their expectations." May he be a pillar of support and glory to them! An upstanding youth like this newest heart-throb in Hollywood deserves success. He is the best bet for male honors in years. Hollywood is definitely Cesarconscious. His chances for ruling the romantic roost are excellent. Top-heavy with S.A., he looks like a prince charming, and conforms to the fixed ideas of romantic young womanhood concerning the ideal man. He has gone through the rigors of the stage, has background and a beautiful serenity that ought to stand him in good stead when the going gets tough, as it sometimes will. These are attributes to assure his continued rise and popularity. His head is in the clouds, but his feet are firmly on the ground. A practical, tractable fellow. Women "discovered" him before the producers got wise. It is the meteoric marches staged with a sudden blaze by unknown troupers like Cesar Romero that make the starparade of Hollywood such an intriguing show. LAST CALL This is your last opportunity to join the People's Academy for the award of gold medals to be given for what you consider the twelve outstanding achievements in the movies for the year. See page 62 of this issue for details concerning this interesting contest, and send your letters immediately! 56 The New Movie Magazine, July, 1935