The New Movie Magazine (Jan-Sep 1935)

Pictures Need 7 Kinds of Love {Continued from page 17) truth, charity, sacrifice, ambition, power and influence. (7) Love for Music. XJEEDLESS to add, the above list ^ ^ is rather a comprehensive one. Yet each and every item is part of one's total love life and should be experienced by everyone. Now the point is, in what particular respects are you, yourself, failing to gratify yourself? Perhaps you have never realized until now that something is missing in your love-life. More likely than not, you have thought of love merely in terms of the love that exists between the opposite sexes, possibly including as well love of parents and love of children. PSYCHOLOGY declares that all love springs from family love. That is, inasmuch as you are more or less helpless for the greater part of childhood, as well as highly suggestible, the influences derived from your mother, father, brothers, sisters and general home surroundings produce a sumtotal effect upon your emotional life that never can be changed to any appreciable degree. In fact, psychologists go so far as to say that the kind of person you fall in love with depends upon the kind of person your father or mother actually was; or possibly it depends upon the sort of character that one of your grandparents of the opposite sex possessed and with which you came into frequent contact. In other words, a girl's very first lover is her father, while a boy's is his mother. This gives rise to the famous father and mother complexes one hears so much about nowadays. If the attachment of the opposite sex is too strong, thus forming a "complex," a mixed-up state of feeling in the unconscious mind, such a person will find it difficult to fall in love with a stranger of the opposite sex. Contrariwise, every girl tends to fall in love with a man who somehow — (and this may not be wholly conscious to her; in other words, she may not realize the real cause for her motivation) — resembles the idealized image of her father that was built up in her mind when a child. And the same holds true, of course, regarding a boy's attitude toward his mother. Now then, few persons exist who cannot find fault — whether it be justified or not — with their parents. We feel we are, or have been misunderstood; that our parents are not modern enough; we wish they might have been able to give us more advantages or to surround us with more beauty or luxury. Such unfulfilled wishes are, however, distinctly disturbing in a large number of adults. In looking back upon childhood they find themselves without the beautiful memories to draw upon what they would desire. But the right moving picture can give them what they need, the fancies that stern reality denied them, the beautiful thoughts to play with when down with a case of the "blues." Which reminds me of little Shirley Temple in "The Little Colonel." She actually made her grandfather the kind of man she wanted him to be. This particular screen production is to be highly recommended for all persons with a family complex, no matter what its kind. Pictures dealing with sex and ro mance are to be had, of course, in plenty. And the reason they are in preponderance is because no man or woman is ever surfeited with this kind of love. No matter how successful your own love quest may have been, there always seems to be room for more! The reason is that most persons, after all, possess a philandering streak — probably inherited from our primitive ancestors. This tends to make us phantasize about "how it would be" if we had some kind of romantic affair with a person other than the one to whom we are pledged. Indeed, this urge can become decidedly obsessing and men as well as women often develop guilty feelings because of it. They become convinced that they are not loyal to the ones who love them even if their infidelity goes no further than merely thinking about its possibilities. In all such cases I recommend love pictures galore; that is, I tell such disturbed folks that they can — and they do — get rid of this over-plus of emotion by attending highly romanticized films as often as they possibly can. In "Romance in Manhattan," the love of man for woman was definitely emphasized, while in "Living on Velvet" the enduring qualities of a woman's love for a man was finely portrayed. Other films dealing with sex and romance might be seen in order to appease one's "straying thoughts." Love for children is, of course, instinctive. Yet, not all married people feel they can afford children, while many women find it difficult to marry. The maternal as well as the paternal urge should, however, be exercised if every facet of one's personality makeup is to receive proper attention. Any of the pictures featuring children, such as "Mrs. Wiggs of the Cabbage Patch," "Little Women," and so forth, may render the substitute thrill of motherhood and fatherhood that the system demands. As regards the love of a parent for an adult child, which type of feeling is different from the love engendered by the helplessness of a baby, a movie called "The Firebird" is highly recommended. ALTHOUGH a definite antagonistic at*^* titude exists between members of the same sex, this being particularly true of the lower animals, civilization demands that man cooperate with man and woman with woman. Many beautiful friendships of this kind exist and every person should make it a point to have at least one chum of the same sex from whom he keeps no secrets. On the other hand, many persons are shut in and seclusive and have the greatest difficulty in making friends. Often, indeed, on the basis of such failure thev develop ideas of unworthiness and inferiority. Particularly should such men and women select motion pictures in which loyalty between the same sexes is stressed. In a picture depicting the struggles of the "sand hogs" when constructing a tunnel under a river, called "Under Pressure," this feature is emphasized. To a lesser degree, but still beautifully drawn, is the cooperation that exists between the men in "One More Spring." "Lives of a Bengal Lancer" was an excellent illustration too. Love for animals of all kinds, animate or inanimate, is a compelling motivation in most of us. But not (Please turn to page 54) TAKE YOUR MIND OFF YOUR NOSE! OTOP MAKING UP IN PUBLIC MEN DETEST THE INTRUSIVE _> POWDER PUFF. Any Face Powder THAT NEEDS REPLACEMENT IN LESS THAN 4 HOURS ISN'T WORTHY OF THE NAME! I get over ten thousand letters a week. Among them are not a few from men. And most of them have the same thing to say — or rather, the same kick to make. It's this nefarious habit women have of constantly daubing at their noses in public and in private. In a radio talk a few weeks ago, I said I wondered what young men think when a perfectly lovely girl takes out her powder puff and starts to dab at her face and here is the letter that answers my question from a young man of Detroit, Michigan, who signs himself simply "Dave." "Dear Lady Esther: Your radio talk last night hit the nail squarely on the head. I know many of us would like to voice our opinion but can't. I hope you will repeat your message to the women of the world so often that not one will miss hearing you. What can be worse than seeing a woman using her make-up box in public, on the street, in the stores, at the table where she dines. Please, Lady Esther, I hope you will be the means of putting a stop to this." Shiny Nose, No Longer a Bugaboo There is no question that it is annoying, if not a wee bit disgusting, to see a woman constantly peeking into her mirror or daubing at her nose. It suggests artificiality! But to be perfectly fair to women there was a time when they were justified in worrying about their noses. The only face powder they could get did not cling or hold. It was no sooner put on than it was whisked off, leaving the nose to shine before the whole world. But when I brought out Lady Esther Dy ^OClM &Ujl£A. Face Powder, I ended the bugaboo of shiny nose. Lady Esther Face Powder is distinctive for many things, not the least being that it clings! By actual timing under all conditions it clings perfectly for at least four hours, not needing replacement once in that time. Yet, as adhering as it is, it does not clog the pores. It goes onto the skin, but not into it. In other words, while this face powder forms a veil of delicate beauty over the skin, it lets the skin breathe. This not only permits the skin to function, which is essential to true beauty, but it also helps keep the powder intact. This is one reason why Lady Esther Face Powder does not cake or streak on the face. All 5 Shades FREE You may have tried all kinds of face powders, but none like Lady Esther. None so soft and smooth. None so adhering. None so flattering. But I don't expect you to accept my word for this. I expect you to prove it to yourself at my expense! So I say: Accept a generous supply of all the five shades in which I make Lady Esther Face Powder. Let your mirror prove which one is the most becoming to you. Let your clock prove to you that this powder stays on for four hours or longer and still looks fresh. Mail coupon today. Lady Esther, Evanston, 111. Copyrighted by Lady Esther, 1935 FREE ( You can paste this on a penny postcard) (15) LADY ESTHER 2020 Ridge Avenue, Evanston, 111.' Please send me by return mail a trial supply of all five shades of Lady Esther Face Powder. Name_ ; Address City State {If you live in Canada, write Lady Esther, Toronto, Ont. ) The New Movie Magazine, August, 1935 53