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I
PRINCE
CHARM \ N C {unt,l she smiles)
A WOMAN smiles— and her face glows with a vivid touch of splendor.
(Dazzling white teeth set in firm, healthy gums help create that lovely moment. )
Another woman smiles, and her charm vanishes before your eyes.
{Dingy teeth and tender gums halt your attention with an unpleasant jolt.)
"PINK TOOTH BRUSH" IS YOUR ENEMY You can't afford to neglect your gums until they show the warning signal of "pink tooth brush." For it is a serious matter — as dental science tells you.
The explanation of "pink tooth brush" is remarka
bly simple. It's because almost no one nowadays eats the coarse, fibrous foods so stimulating to the gums. Our modern, soft-food diet allows them to grow tender and sensitive through sheer inaction. And that's why the warning tinge of "pink" appears so often — why modern dental science urges Ipana and massage.
Actually, you have a double duty to perform for complete oral health. You must massage your gums as well as brush your teeth. So be sure to rub a little extra Ipana on your gums every time you brush your teeth. Ipana, massaged well into the gums, helps them back to normal, healthy firmness.
Change to Ipana and massage. For with healthy
IPANA
TOOTH PASTE
gums, you have little to fear from the really serious gum troubles — from gingivitis, Vincent's disease, and pyorrhea. And the brilliance of your smile, the whiteness and beauty of your teeth, will make you wish you had changed to Ipana and massage long ago.
WHY WAIT FOR THE TRIAL TUBE?
Use the coupon below, if you like, to bring you a trial tube of Ipana. But a trial tube can be, at best, only an introduction. Why not begin, today, to get the full benefit of the Ipana treatment with a fullsize tube? Buy it now — and get a full month of scientific dental care . . . 100 brushings . . . and a quick start toward firmer gums and brighter teeth. • • •
BRISTOL-MYERS CO., Dept. Y-95 ^
73 West Street, New York, N. Y. ^
Kindly send me a trial tube of IPANA TOOTH PASTE. Enclosed is a 3p stamp to cover partly the cost of packing and mailing.
Name
StreetCity—
State
The Xeiv Movie Magazine, September, 1935