The New Movie Magazine (Jan-Sep 1935)

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/,ov* to kcep^>l/\/\/C^^/amc Of course, you want romance — dates by the dozen — an adoring husband through the years. Lux helps to make all this come true ! Lux is made to keep you attractively dressed at little cost — to keep colors like new. Avoid ordinary soaps with harmful alkali and cakesoap rubbing. They're apt to fade colors, shrink woolens, mar the adorable freshness of cottons and linens, wear out things far too soon. But Lux, you remember, is safe for everything safe in water alone! Connie {above) is pleased with her green peasant linen — color-fresh, like new, thanks to last night's Luxing. "Looks like a million," thinks Jerry, the new man at the office. Connie knows how to keep her pet frocks gloriously colorful — always ready for a big moment. That out-of-the-bandbox look brings down the strongest men! Moral: Stick to Lux! The New Movie Magazine, September, 1935 39