The New Movie Magazine (Dec 1929-May 1930)

Page scan 000230 from The New Movie Magazine

Record Details:

Title:
The New Movie Magazine
Date:
Dec 1929-May 1930
Publisher:
Tower Magazines, inc.
Volume:
The New Movie Magazine (Dec 1929-May 1930)
Leaf #:
000230
Language:
English
Collection:
Fan Magazines
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Relatively short-lived magazine that nonetheless played a crucial role in the gossip industry. Launched in 1929, it cost only ten cents, when the majority of high-end magazines sold for a quarter. It was also primarily sold through Woolworth’s five and dime stores; the combination of cost and accessibility led to its dominance, by 1933, over all other magazines (circulation: 650,000). As a result, the other magazines decreased their price to match New Movie’s. New Movie had less content and poorer quality drawings and illustrations, but the content similar in tone and quality to that of the high end magazines. Ceased publication in 1935. -- Anne Helen Petersen, 2013. Secondary sources consulted: Inside the Hollywood Fan Magazine by Anthony Slide and MovieMags.com.
Date Added:
June 06, 2024
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Exit, Flapper — Enter, Siren (Continued from Page 72) Below, an "Angel" tea gown of powder blue georgette. It has flowing draperies but it is not of extreme length. The design at the back is painted in rose and gold. And Bessie Love wears it. The richly brocaded evening wrap above is trimmed in mink. The gown, with its flair of net ruffles from the knee to the floor, has the mermaid silhouette. And the lady who wears it so attractively is Kay Johnson. age — beautifully" slogan that Adrian quotes. Clara Bow has been letting her hair grow long and wearing long period dresses for some time. She has at various times confessed for a yearning after the feminine modes. "I don't believe I will ever reach the place where I won't want short sports clothes and short street suits that give me freedom," says Clara, "but I certainly like the romance of the new clothes. They give one a totally different manner and state of mind when wearing them. I think I like it." p ORINNE GRIFFITH ^ has gone farther with the matter of lengthening sport clothes than nearly anyone in the colony. They are not so long as to be unwieldy, in fact, one could say that her movement could be less restrained in the me 108 rs — I / * / The very young Olive Borden in a very sophisticated tea gown of green panne velvet, with a narrow border of silver sequins. It is elaborately draped and has the smart new narrow fishtail train. dium long style of garment she uses for sports. She says: "Outdoor amusements are so much more a vital part of our all-the-year-round life in California than in most other parts of the world, that we will be less influenced by prescribed formulas of style than our sisters in the East. Besides, the motion picture colony has always shown a spirit of intelligence when it comes to fashions, as we are second only to the French couturieres in the matter of creating new styles. As for myself, though I am quite willing to follow the new prevailing modes in my evening apparel, I firmly beieve that every woman should dress to fit her own personality when it comes to color, material and line. "I would offer as a suggestion that accessories are far more important to the (Continued on page 124)