The New Movie Magazine (Dec 1929-May 1930)

Page scan 000769 from The New Movie Magazine

Record Details:

Title:
The New Movie Magazine
Date:
Dec 1929-May 1930
Publisher:
Tower Magazines, inc.
Volume:
The New Movie Magazine (Dec 1929-May 1930)
Leaf #:
000769
Language:
English
Collection:
Fan Magazines
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Relatively short-lived magazine that nonetheless played a crucial role in the gossip industry. Launched in 1929, it cost only ten cents, when the majority of high-end magazines sold for a quarter. It was also primarily sold through Woolworth’s five and dime stores; the combination of cost and accessibility led to its dominance, by 1933, over all other magazines (circulation: 650,000). As a result, the other magazines decreased their price to match New Movie’s. New Movie had less content and poorer quality drawings and illustrations, but the content similar in tone and quality to that of the high end magazines. Ceased publication in 1935. -- Anne Helen Petersen, 2013. Secondary sources consulted: Inside the Hollywood Fan Magazine by Anthony Slide and MovieMags.com.
Date Added:
June 06, 2024
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A ■ ■ "■■ .: The New Movie Maqazine ^..ii£32i The First Act On The Spring Program THE first important act of Spring house-cleaning is to provideyourself with extra help — which means providing yourself with Fels-Naptha Soap. For Fels-Naptha brings extra help — the extra help of two brisk cleaners, soap and naptha, working together. The soap is unusually good soap. And blended with it is plenty of naptha. You can smell it! Beneath the gentle urging of these two cleaners, painted woodwork regains the freshness it had when new. Spots vanish from rugs. Enamel and tiling lose their winter's coat of dinginess. The whole house takes on the bright sparkle of Spring. So make sure you use Fels-Naptha for your house-cleaning. And be doubly sure to use it for Fels-Naptha's biggest job — thefamilywash.lt washes clothes beautifully clean without hard rubbing. And you can wash any way you please. You can boil your clothes, or soak them, if you prefer; you can use washing machine or tub. It's the nature of soap to wash best in. hot water — and Fels-Naptha is no exception. Hut it also does a wonderful job in lukewarm or even cool water. Fels-Naptha gives extra help in another way — it keeps your hands nice. For the unusually good soap and plentiful naptha, working hand-in-hand, get clothes clean so quicklv that you don't have to keep your hands in water so long. Your grocer sells Fels-Naptha. Get a few bars today — or better still, ask for the convenient io-bar carton. Then you'll have extra help aplenty in your house-cleaning! FREE — Whether you have been using Fels-Naptha tnr years, or have just decided to try its extra help, we'd like to send you a Fels-Naptha Chipper. Mai ) women who prefer to chip Fels-N'aptha Soap into their wasli ing mac hi nes, tuhsor basins find the chipper handier than using a knife. With it, and a bar of Fels-Naptha, you can make golden soap chips (that contain plenty ofna] tl . need them. The chipper will be sent, free and postpaid, upon request. Mail the coupon. THE GOLDEN BAR WITH THE CLEAN NAPTHA ODOR T.X.M. 5-JU FELS & COMPANY, Philadelphia, Pa. Please send me, free and prepaid, the handy Fels-Naptha Chipper offered inthisadvertisement. Na in c Street. Citv _ State, Fill in completely — print name and address © 1930, Fels & Co. 10: