The New Movie Magazine (Jul-Dec 1934)

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Here is the newest fashion in bathing frocks of white and red stripes with shoulder straps of white rope, as worn by Adrienne Ames, Paramount player. Adrienne Ames has chosen a new red, white and blue striped sweater and white jersey slacks . which she slips on over her lowbacked bathing suit after her daily sun bath Taking the SUN in Hollywood Adrienne Ames, the most thoroughly suntanned woman in Hollywood, avoids over exposure by the regular use of sunburn oil By ANN BOYD TO tan or not to tan? That is the burning question in Hollywood today, what with Winter far behind us and Summer in full swing. As in everything else, there are extremes among the stars on this particular subject. Adrienne Ames is probably the most thoroughly tanned woman in these parts. From an erstwhile "white sister." the lovely Adrienne slowly blossomed into a perfect shade of buttered toast brown. I say slowly because, realizing the drastic effects of over-exposure, Miss Ames went into the thing wisely and without haste. Rubbing her entire body, face and all, with a sunburn oil, she began by spending but five minutes a day (back and front) in the bright sunshine. Little by little, she increased this time limit until the desired shade of tan had been acquired. Then, the treatment was reduced to keep that particular tone, as is. The eyes must have it, too, although in a much less degree than the rest of the body. The delicate optic tissues should at no time be subjected to the penetrating rays of the sun, but in order to obtain an even tone of tan around the eyes Miss Ames does not start out her tanning treatment with dark glasses. To start with, she sits in the sun for five minutes a day without the glasses and after that wears them until the treatment is finished. To remove any excess oil after a daily tanning process of this sort is completed, Miss Ames finds it best to rub the body briskly with a turkish towel wrung out of warm water. Then hop under the shower, and . . . there you are. Then there are other girls who, like Sidney Fox, present the other extreme in summer complexions. While Sidney is naturally as white as a lily her greatest difficulty is the fact that instead of tanning nicely, only a little exposure to the direct rays of the sun turns her skin a painful shade of pink. The best plan for girls of this type to follow is to remain in the shade as much as possible. If exposure is unavoidable, a liberal use of oils and creams especially designed for protection against sunburn is the surest prevention against injurious and painful results. Once the skin has become tan or freckled there are mild bleaches that may be used to advantage. Lily white, untanned skins, or evenly brown skins — both are favored by Hollywood stars during the summer months. Make up your mind which suits your type and complexion best, but remember that no one admires a burned skin nor the rough blotched appearance that comes after the skin has once blistered. With a little patience and the use of specially prepared cosmetics, summer sunshine will offer no obstacle to your year round quest for beauty. The New Movie Magazine, July, 193 U