We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
INTRODUCTION xxiii
or aesthetic Film Guild is examined elsewhere in this book.
It may be stated here that the book seeks to show that the Cinema as it is to-day, is largely an outcome of conditions imposed upon it by the Financial Age which has succeeded the great Industrial Age. It mainly represents a vast industry with a financial investment basis, a monetary policy and with business organisation principles. This basis and policy are extremely harmful, for while the Cinema represents money-production only money production can be got out of it. Humanly speaking, it should rest not on money economics, but on energy economics, the kind of energy power, or energy conservation and expenditure that the new economist has in mind. Hence the question arises, can anything be done to supply the energy basis which, alone, can enable the Cinema to fulfil its true function for man? The book attempts to answer this question by suggesting that man himself is the Cinema. It does not exist outside of himself. And the new spirit that I have observed is that of the Cinema fulfilling a human function, despite its fetters of gold. Scope. It will be gathered from the statement of aim
that the book has a very wide scope. Indeed the ground covered is that of the past, present and possible of the Cinema, the new commercialised tool of expression that has penetrated to the remotest corners of the earth, where it has been, and is, exerting a powerful influence on human thought and action, according to its past and present shape. The Camera is shown as it has appeared