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INTRODUCTION xxvii
cided to use newspaper cuttings because a great deal of verifiable information, facts and figures, is contained in news " stories " and views nowaday that is not to be found elsewhere without long and painstaking labour. " Newspapers give us the curve registered by that seismograph the world ; their news paragraphs emphasize the daily drama which is being enacted all around us, and the workings of science, history, economics and politics."1 Publicity material, likewise, is a ready source of information. I have found that it throws very much light on the more or less intimate facts of the machinery for the production, distribution and consumption of cinema commodities, and on the personalities and careers of those engaged in these activities. " Publicity is one of the greatest essentials in a stage or film career."2 This principle is fully recognised and applied by the Film Kings and all in their employ. They realise the news value of everything they do, and accordingly everything they do gets the widest advertisement. For this reason their publicity sheets are full of " revelation of a kind.
6 The The main mass is an American industrial mass
Structure. .
that resembles a living organism. Its component parts are :
i. Department of Organisation.
2. Department of Production.
3. Department of Distribution and Ex
change.
4. Department of Consumption.
1 " The City of To-morrow." By Le Corbusier. English edition, p. 131. 3 C. B. Cochran, in The Film Weekly, Vol. 2; No. 97.