The New York State Exhibitor (1933)

8 JanlO’33 THE NEW YORK STATE EXHIBITOR EXTRA!! JUST SECURED THE GREATEST ONE -REEL SUBJECT TECHNOCRACY? TALK OF THE DAY— FRONT PAGE PUBLICITY KEEP YOUR EYES ON STANDARD BUFFALO ALBANY AGAIN PROMISES MADE GOOD With “THIRTEENTH GUEST” “STRANGE ADVENTURE” “GUILTY OR NOT GUILTY” “SELF DEFENSE” “B’WAY TO CHEYENNE” and Others FROM MONOGRAM “SHOP ANGEL” “EXPOSURE” “RED-HAIRED ALIBI” “DARING DAUGHTERS” and Others FROM TOWER “PRIDE OF THE LEGION” “HURRICANE EXPRESS” (Ser.) “DEVIL HORSE” “LAST OF MOHICANS FROM MASCOT AND OTHER INDIVIDUAL ATTRACTIONS We claim the credit of being the most consistent as well as the most reliable source of sup¬ ply of a complete action pro¬ gram so essential to 80% of exhibitors everywhere. STANDARD and CONFIDENCE ALWAYS GO TOGETHER THINK IT OVER! COMPARE! Heard In U F F A L Holiday Tidings and Brith o By Mary Ann JULES MICHAEL, chairman, Motion Picture Theatre Owners, returned from Cleveland after spending the holidays with his mother. . . . Abe Harris, Metro sales staff, has been in New York. . . . Herman Lorence has resigned as manager, Strand and Cataract Theatres, Niagara Falls. . . . Palace Theatre, Cattaraugus, is closing Sun¬ day. . . . House formerly operated by Mrs. Bamford. ... At the Brith (Christening) of Paul Martin Berkowitz, new son of J. B. Berkowitz, Mr. and Mrs. Harry Fernandez, better known as Dinty Moore, acted as god¬ parents. . . . E. A. Weeks has closed the Hiltonian Theatre, Hilton. . . . Jules Michael chewed up one of his Xmas cigars at the exciting wrestling matches at the Broadway Auditorium. . . . Luck must have changed for Bernice Banaszak, manager, Masque Theatre, as the police have recovered her car. JIMMIE SPEAR, Paramount salesman, spent the holidays with his mother in New York. . . . Film Row extends deepest sym¬ pathy to Catherine Cobb, stenographer to advertising manager. Paramount, on the re¬ cent death of her mother. . . . Mike Simon, Buffalo salesman for Paramount, placed his little boy in a school in Chicago. . . . Paramount-Publix gave a little Xmas party to their employees .... Had a large Xmas tree and all. . . . Kenneth Robinson, manager, was presented with a silver tea set. . . . Warner Brothers also had a Xmas party. . . . Tree and everything. . . . Dinner was served in the office, and they danced to the strains of “The Coeds” Orchestra, managed by Edith Chasin, contract clerk. . . . George MacKenna, manager, Lafayette Theatre, Buffalo, has just returned from a one month honey¬ moon trip. . . . Kittie Hartsen has taken over the Star Theatre, Williamson. . . . M. J. Gutstadt, who just lost the Variety Theatre, Baldwinsville, re-opens the small opposition house, the Orpheum. COMMENCING JANUARY 13, this Buffalo theatre will celebrate its seventh anniversary with a special Birthday stage, screen and music show. . . . Vincent R. McFaul, general manager, is now in New York arranging a special anniversary stage show. . . . Charlie Baron has been in town several days working on “Cynara,” which opened January 6 at the Buffalo Theatre. . . . Assisted by the theatre publicity staff, Charlie put over a number of fine stunts, in¬ cluding a contest in the “Times.” ... So successful was the double feature program at the Century Theatre last week, when capac¬ ity crowds enjoyed “Little Orphan Annie” and “Three On a Match,” that Manager George Mason has lined up another dual bill for this week. . . . Midnight shows in all the down town Buffalo theatres were practically sell outs. ... In exploiting “Flesh,” which opened the Great Lakes, Shea publicity staff arranged for the placing of a mammoth ban¬ ner in the Broadway Auditorium. JOE WEINSTEIN, local Shea booking offices, is wearing a new overcoat with pearl buttons. . . . Alice McCarthy is a busy per¬ son these days as the bookkeeping for all the Shea Theatres is being centralized in the Buffalo Theatre office. . . . Harry Berman, Shea publicity forces, is back on the job after being in drydock a week with a sprained ankle. . . . Herbert Straub, conduc From Filmcraft Filmcraft Exchanges, Albany and Buffalo, report: The board of directors, Majestic Pictures Corporation has authorized the introduction of a revolutionary plan of production, proposed by Phil Goldstone, producer. It has long been Goldstone’s contention that a series of productions should not be bud¬ geted; that the story is the prime fac¬ tor in every motion picture; and that the requirements of the story — and nothing else — should be the determin¬ ing factor in the cost of the pro¬ duction. In discussing the plan later, Goldstone pointed out that it was a common fallacy to set a definite pro¬ duction cost for each of a series of productions. It is his contention that many stories might be produced as excellent pictures at a cost of no more than $75,000, and that there are other stories that require the expendi¬ ture of from two to five times that amount, and that each picture should be budgeted according to its peculiar demand and box office appeal. This plan indicates widely fluctuating costs in future Majestic productions, but it is the decision of the board of direc¬ tors that the generally enthusiastic reception of the first Goldstone-Majestic pictures warrant the additional cost anticipated. tor, Buffalo Theatre orchestra, is rapidly rising to popularity. . . . John E. Carr, man¬ ager, Great Lakes, has recovered from his recent illness. WE WERE VERY SORRY to learn of the sudden death of Allan Twist, bosom friend of Emma Abplanalp, Film Board sec¬ retary. . . . J. B. Berkowitz, head of Stand¬ ard Film, spent the entire past week in bed, trying to get over the grippe. . . . Lake The¬ atre, Rochester, has been taken over by the Clifrow Company. . . . W. C. Clifford is sec¬ retary and treasurer. . . . Charles Fornesi has closed his Seneca Theatre, Seneca Falls. “Goona” Fame Spreads With “Goona-Goona” already work¬ ing the territory with the independ¬ ents beginning to play the picture, First Division reports the success of the film in other parts of the country. A1 Friedlander has been working westward with the show, and expects to hit the coast shortly. He is not due back in the home office for a couple of months. Meanwhile, the local First Division office is busy concentrating on its other product. With as many and more features in the house than any other exchange, exhibitors throughout the territory are flocking to the FD banner, completely sold on the pic¬ tures and the leadership of Harry H. Thomas.