The New York State Exhibitor (1933)

Page scan 00031 from The New York State Exhibitor

Record Details:

Title:
The New York State Exhibitor
Date:
1933
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
The New York State Exhibitor (1933)
Leaf #:
00031
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
June 06, 2024
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Jan25'33 pg. 7 How are you going to sell your audience those tempestuous love moments in your coming attraction with MERE WORDS or STILL PICTURES.? It can’t be done — not 100%. • When Garbo nestles into her leading man’s arms — A-h-h-h! Joel McCrea puts a headlock on the girl of his dreams. WOW! Marlene Dietrich glides into a half-nelson with the handsome army officer. WHAM! Clark Gable gets a strangle hold on a jungle maiden in a tropical love scene. ZAM! • That’s the REAL THING-the PULSING, VITAL IZED ACTION that will get every femme in your audience — flapper, matron and grandma. Do the MEN GET IT TOO? Boy — and HOW! When Lupe Velez throws those torrid lips against the hot ones of her lover, every guy in the house is imagining he’s right there. • ACTUAL SCENES-ACTUAL DIALOGUERIGHT FROM THE PICTURE ITSELF-AND YOU’VE GOT A SAMPLE THAT SELLS I ir