The New York State Exhibitor (1933)

Page scan 000322 from The New York State Exhibitor

Record Details:

Title:
The New York State Exhibitor
Date:
1933
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
The New York State Exhibitor (1933)
Leaf #:
000322
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
June 06, 2024
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Why DID THE BEACHES 7 LOOK LIKE THIS? Why DID BROADWAY LOOK LIKE THIS? MX \ffMtW* ^ ' T:p^ ns* ■$ Exploitation is the answers A campaign modeled after the Rivoli’s will enable YOU to turn the crowds from the hot-weather spots in your town to the box-office of your theatre ! Directed by WARD WING ^ Windows everywhere! Three on Fifth Avenue. Black, Starr & Frost, world famous jewelers, Nippon Yusen Kaisha steam¬ ship window, Southern Pacific display halts crowds. And more than 100 key spot locations all ballyhoo “Samarang”! 2 Samarang Club. “ Permit us to strip to the waist ” — that slogan started a furore that crashed the front pages of the New York dailies. Arrests on the beach, petitions to Mayor Frankel of Long Beach, 8,000 Samarang Club members signed in four days — all started as a gag, now seriously becoming a national organization 1 ^ King Features Syndicate full page feature story on sharkoctopus battle appears in 200 coast to coast top spot newspapers ! /| Radio air waves plug “Samarang” — Abe Lyman, Rudy Vallee play Samarang Love Song. Director Ward Wing describes exploits over WOR. R. H. Macy’s Boys Club endorses picture. g Startling 24-sheets blanket city. Vivid 1-sheets plastered all over big circulation subway boards. 50,000 tabloid newspa¬ pers attract the natives. Elliot Service plants more than 18,000 shark-octopus photos in merchants’ windows. 6. Stunts attract attention. Marathon sitter on marquee arouses curiosity. N. T. G. Paradise beauties stage hot Samarang Dance. Ward Wing lassoes python as reporters cover story. And many other exploitation highlights that kept the crowds flowing steadily into the Rivoli ! Produced by B. F. ZEIDMAN RELEASED UNITED ARTISTS Jul 2 5’ 33 pg. 2