Ballyhoo (Dec 24, 1953)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 24, 1953
Volume:
Ballyhoo (Dec 24, 1953) Ontario 'B' District
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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MATE TRZANCE REPORTS Gongratulations gang ... for two months the theatres in this group .co. The nonthly report for Decoub Ghis office in a few days ... How about it? Pink we can clean? Xm sure Jules Volfe appreciates your co-operatiarx certainly do ... and, it serves to keep us sil in many and varied operating problens. ZokoXoloX MANAGERS? ASsocTATioNS Ye have several mavagors! associations in this district ... that all of them have nore than justified their existence, no ones in Hamilten and the Peninsula. I know that in Toronto, for years the local association made a habit of iuviting important buy. personalities to be guest speakers at their mestings. That's excell publie relations. You learn their probleme and they got to know your. and you can always learn something from a good business man that you can turn to profitable use in your own operation. How abcut introducing this idea in yeur ow tom? T dont thiak you"ll have too much trouble in lining up speakera oo. and it will be a bit of a change for your monbership too. It's wort considering boys, and all 1t costa you is the price of the lunch. Zo Ko Ko Xo ¥ DIGK_ GRERING’S VORRTED g YOURE having the troubles, and sti11 don't seem to know the precedure for handling them ... in spite ef the numerous goneral Bent out by our avdit department, and even personal letters What's so tough about 1% fellows? Its simple accounting procedure, and 611 }! periodically. You can meke life a lot easier for our Richard staff, if you'll just take a couple of minutes to study the xctiona ceo and FOLLOW THEM. Se, how about it? Give the guy a u A. =f c won? v ¥ Ow? {RLS > you know of the Trave any swiodie inapectic theatre, and end Ay Dax turn advises you, w sbi 01 of 4% > importance that you f dvi a uggested work has been yr Lt OG 2 boiler, fusible Links hardware, 1 t and any of ea dozen LPB. don't ferget to a