Ballyhoo (Dec 24, 1953)

Page scan 0004 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 24, 1953
Volume:
Ballyhoo (Dec 24, 1953) Ontario 'B' District
Leaf #:
0004
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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To be fair, end to give EVERY manager an even break, we have again divided this district into two groups o-> GROUP "At GROUP "Bt Paramount = Peterboro Orpheum = Soo Capitel <= Nerth Bay Algowa = Soo Palace = Guelph Capitol = Peterboro Royal = Guelph " ‘Regent’ Oshawa Tivoli > Hamilton Granada Hamiltea Century Haniiton Capitol = Welland Capitol = St. Kitts Capitol « Galt Capitol = Sudbury Seneca = Niagara Falls Victory = Timmins PRIZES Each month there will be two prize winners in each group .o.I won't tell you what the prizes will be, but you may take ny word for it ... THEY'LL BE GOOD ONES ... At the conclusion of the twenty= five weeks, the winners will be awarded cash prizes as follows. Ast PRIZE $100.00 2nd Pi PRIZE = &0,00 3rd PRIZE 25,00 Leoks pretty good, doesn’t it? And in time for your summer vacation at that ... Go after ‘em gang ... and if you can’t find any use for the cash ... just endorse the cheques over to yours truly ooo Be giad to help you out 0. SCORING STUNT Any stunt, in or cutdoor, A window display, street balily, ete, Normel accessories, window cards ete. don’t count. 500 points NEWSPAPER. A good story break, mentioning you, your theatre, your company 00 points if aecompanied by pictures 1000 points RADIO e Promoted air time, whether direct publicity or PR. 500 points TRADE PRESS = Story accompanied by picture 500 points BONUS = For CONSISTENCY ... every week during the month 1000 points Every week during the entire sontese 5000 points RULES 3 9 I expect at least one stunt EVERY WEEK 20. Visual evidence must accompany all entries, which should be im a separate envelope addressed to ma. Ti pictures of each stunt oo. THRES Lear-snsets of every newspaper “break (amd that means Janes and d Herb too ..-)