Ballyhoo (Dec 24, 1953)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 24, 1953
Volume:
Ballyhoo (Dec 24, 1953) Ontario 'B' District
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

RSUM BEATS ALONG FNS BS gPALE, SHE HEADLINES .ocllad to see a few Quigley contendera this tri; “] Sou Sveng then, Jack Bridges, Frank Colamec@, Yorn Hudeon, Zarl Soa and Olga Sharabura ... Where are the reat of you live-wives? & X also note that Olga knocked off a nice picture of the trunk stunt she used on HOUDINI, and Frank got hims®lf pictures and a story on his "Digest Showmanship Award" deal. BOXOFFICE came through with a nice story and pictures on Frank, also in connection with his win oo.» Pictures and a story on Olga's HOUDINI deal .oo A stoxy on Herb Ghappel's promotion of PETER PAN. SHOWMENS TRADE REVIEW gave Jorf a nice story on his "kdidnap® Gag on BLONDES ..-. i know, I know oo» 1% waa no gug o.0 really heppessd, but 1% was a good gag anyway ... Art Caulsy also got himself a nice Btory on the same picturs, GENTLEMEN PREFER BLONDES. moko ko Kok REGEYT OSHAUA Well, Alfie's back on the job, and right away quiek, wp pop a couple of pretty fair ballys oo. Glad to see you dig right in, Al oo. but don"t forget what I teld you ... take 4% easy and follow your doctor's erders. When he gives you the "all cleer® them F911 start neodliag you along with the rest of the tang oo Al has gone to work on Biddulph's Felevigcion oo. Jack’g an old frlend of his, and as a starter came through with liberal neantion of the Regent attraction in his display ad oo. Al soz that ho let the bey off easy this time ooo but wait and see whet ho hag in mind for the T.V¥o salesman’s future ada Vo xe waitin! Al. On GILBERT AND SULLIVAN, Al talked the Vilson & Lee Music store into running a 225 line ad, more then half of which was deveted to theatre and attraction copy oo. Gards woro sent to nombers of the iocal Community Concert Association 50. Mra. Brayford, Al's assistans, personally contacted officials of all lecal high schools, who co~ operated by making announcements in the class rooms. Al algo contacted she president of the Oshawa Little Theatre group, who paseed slong the good word ta the membership. Hot bad for a first try, AL. Our boy Herbert has sent in aa excollent campaign on MR. SCOUIMASTER, A souple of hie stunts were quite novel, and certainly caused a Little exchteaent apvound Guelph ooo 450 Local Scouts and Guides paraded to a special Saturday showing ooo £uld uniform and Led by the Red Ghevrons Boys ana f. special wire from Clifton Webb to the president of the local assoclation was read from the staze, and then reprinted, plus every in the Mercury oo In return fer ths courtesy, the Scouts good tura by delivering 3,000 special heralds to Guslph hones,