Ballyhoo (Dec 24, 1953)

Page scan 0008 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Dec 24, 1953
Volume:
Ballyhoo (Dec 24, 1953) Ontario 'B' District
Leaf #:
0008
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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GRANADA = HAMILTON to cash in on the Grey Cup fever, Paul arranged to book GRAZYLEGS as hia attraction, and then really went to town om 1% ooo Naturally his lobby waa leaded with Ti-Gat pennants and bunting, and dominated by a giant dunay football playor attired in Pi-Cat uniform, courtesy of Paul's friend Len Back, co-trainer of the Cats. Paul let 1% be known that there wore no prints of GRAZYLEGS in Ganada, and thet ho had to have a print rushed from Now York, and that, only in honour of the Hamilton toam ... He thon arranged for Tip Logan, great kicker of the Cate to be present at the station with his wife to receive the print personally oo. Thore just happened to bo a eouple of photogs around ... several shots wore taken, and a good pie plus excellent story appeared in the Spectator, and another one in the Hamilton News. What a mess tais could have been had the Winnipeg Blue Bombers won oo. Paul shudders every time he evon thinks of 4% coc Weli, Paul's Foto-Nite deal is finished ... and did he over sell the last big jackpot ... nowspapor stories, pieturos, congratulatory ads, all mentioning the Granada ... and by some strange coincidence, all the publicity in connection with the Foto-Nite wind Up, also happened to mention his two now give-away deals which replaced ito Johuny Rebinson eame through with another one of his witty columns, featuring Paul ..0 A good story with pictures in the Spec, on the mystery music which strangely is hoard over the theatre's intor-eom systom for mo apparent reason .o. All this, even 4f it has no direst connection with attraction ballyhoo is good stuff, and does tend to keep the Granada in the publics @Y@ ooo ( Now if we coula only get somo customers In ooo) SENECA = MXAGARA PALES Por his date on GILBERT & SULLIVAN, Jask made up a giant display which he used in his lobby for one week in advance, and then transforroed to @ prominent down towa window for the duration of the run ooo For a couple of ducats, Jack got gocd mention over an early morning radio show, Lon was playing ONE 700 MANY as part of a doubdle bill, and cashed in on the seasonal slogan ooo "If you drink don’t drive, etco" ooo Posterg tieing in the two themes wore placed in conspicuous spots around town » aad on traffie light and telephone poles throughout the city o.oo Local AoA. officials publicised the attraction at thoir meetings. For SEA DEVILS, Len used a sandwich board made up of a couple of three sheets. When not in use this "A" board was parked on the sidewalk in front of his box office. ORPHEUM = 800 Olga did a little promoting and came up with quite a bunch of sture Sas Neiison®s chocolate cubes, O*Henry rulers and 2,000 Wildfire hats Pes All were handed out at the local Santa parade, and to all the small fry attending her thoatre the day of the parade. Made losa of friends for the gal.