Ballyhoo (Jan 15, 1954)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 15, 1954
Volume:
Ballyhoo (Jan 15, 1954) Ontario 'B' District
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

SAFETY RULES I have just come across a copy of a very interesting manual which has been gathering dust in my files for a long time ... The title ie THEATRE SAFETY INSTRUETIONS, and it 38 published by the National Conservation Bureau, a division of the Association of Casualty and Surety Executives, of New York City. It contains a great number of good, sensible hints for the protection of yourself, your patrons and your company, and cevers every area in and around your theatro. I can't possibly reprint the whole booklet in this issue of BALLYHOO, so will take it item by item, starting now with SIDEWALKS, OUTSIDE EXITS. AND EXLT AREAS, 00 1. Any dofects or tripping hazards in the sidewalks or exit areas should be reported immediately. 2. Keep sidewalks and entrances free of water, ice, snow and refuse. 3. Seo that standpipes are provided with proper covers. &. See that all guards are in place when sidoe walk gratings or trapdoor covers are open. 5. When thoatre is open make sure that oxit areas are not obstructed, and that padlocks are removed from gates. 6. Periedically cheek fire escapes for loose or corroded parts and obstructions. Report defective panic bars. 7. See that the surface of any parking ureas provided by tho thoatre present no stumbling Basardsa . a fA" frame signs or displays in lobby or at sidewalk entrances should bo secured against overturning by the wend, by children, or by pressure from thé crowd. 9. See that ail wall-advertising frame dsors are kept locked. 10. See that coai-hole covers are at all times securely fastened from below, There is nothing in tke above rules which you have not beon instructed in before ... Wothing atrange or mysterious about them ... Just good, common sense. The point is, have you passed that information on to your enuployoes? And, do you personally check to see that they follow through? With the tremendevs turnover in staffs during the past several years, it is necessary to keep training, keep reninding your help ef the importance of these rules oco But, primarily they must be mede aware of their oxistence. That's entirely up to YOU. it may not be a bad idea to pest the rules in the dressing rooms and anywhere else that your staf¢e congregates. In the next issue we'll cover your MARQUEE, and if epace permits, your LOBBY. + = 99 <p sp MoBe Bo Bey EB