Ballyhoo (Jan 15, 1954)

Page scan 0003 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 15, 1954
Volume:
Ballyhoo (Jan 15, 1954) Ontario 'B' District
Leaf #:
0003
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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LET'S TALK ABOU? OUR Te Everybody likes to concentrate on a "top" attraction. That's natural ..o. they're pre-seld and leave a mininun of work for you ... but, how about thoge countless other good, solid pisces of entertainment ... Your bread and butter pictures, the enes that bring in those all-impertant shekeis that help pay your bills? ... They're the ones you've got to concentrate your seliing on ... They're the ones that Isave a few bucks in the till. What's wrong with some of you lads is your planning ..o. ov Jack of planning. You're not kidding anyone, least of all yours truly ... T'il bet I can sit down right now, and jot down the name of ovary manager weo waits until his current attraction is nearing the end of its run before he begins to worry about telling the foliss about the one he has coming next week, or the week after ... It stands out like a@ sere thumb in your weekly entries ... We're in the middle of a contest, drive or anything else you care to eall it o.o presumably a peried when every man givos the best ha has in him to the job at hand ..0 WHERE DO YOU FI? IN? There's naaxriy $500.00 in cash prizes, in addition to the valuable monthly onca 4... My offer still goes ... if you ¢an't use them, T'All be glad to relieve you of the boedlo ... Or maybo I ought to send copics of BALLYSO0O to your missus ... I!11 bet she can figure out how to make use of the dough ... And I bet she sould do some real selling to sarn it, too. Seriously, fellows ... this is YOUR "Bailyhoo® and certainly YOUR centest . Let's get a Little life into it ... and a little COMPETITION, Remember ... I only report the scores.