Ballyhoo (Jan 15, 1954)

Page scan 0004 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 15, 1954
Volume:
Ballyhoo (Jan 15, 1954) Ontario 'B' District
Leaf #:
0004
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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WITH OUR DRUM BEATBRS ... IN ACTION(?) Now let's take a couple of minutes to report what some of our members have done during this past wesk to merit mention in these pages oo. and, to bolster up their standings in our BALLYHOO BONANZA ooo ORPHEUM <= SOO Olga was playing that Academy Award oldie, THE SNAKE PIT oo. and for a good gag, she dug up a dirty old barrel, had the sides decorated with crawly, green snakes and the titie of her attraction, placed a cover over the top and parked it in front of her box office, on the sidewalk ... Naturally, every passer by stopped to peek im ooo such ds human curiosity ... and what do you think they saw? At the very bottom, in hig, bold letters appeared the playdatos, cast and title ... Z happened to be at the Soo at the time, and saw thom lining up to have a look. When she playod A SLIGHT CASE OF LARCENY, Olga had one of hor ushers attired in what was supposed to be a convict's garb, parading the streots and carrying a sign which read in part .o. "dust sentenced for a SLIGHT CASE OF LARCENY, etc." It told the story 200 CENTURY = HAMILTON Mel did a fine job on THE SCOUTHASTER, and managed to pile up a pretty fair quota of points ... which should come in handy when wo get into the home stretch ... He began well in advance of his playdate, with announce= ments at the annual Scoutors! dance ... a couple of ducato as spotedance prizes did no harm ... At the annual meeting of the Boy Scout Association of Hamilton, announcoments of the pic and dates were made. This meeting was attended by all members of the local executive, ladies!’ auxiliaries and all cther iccal V.LloP.'s in the movoment. Notices to all groups within the organization were mailed by Scout headquarters, plugging the film. Appropriate displays were placed inthe head office and all rogiomal head= quartera!, Mention was given the picture in the Scout columns of all local newspapers.oo This I like ... Scout and Cub theatre parties were arranged, and tho organization received the 10% commission on all books of theatre tickets bought for the purpese, Many tickots were sold in this manner. be Mel's full-page co-op still punning in the Revidw oo. In roturn for a couple of ducats as prizes, Mel gets a 130 line spread right in the centre of tho page ... Theatre, name of attractione etc. prominently mentioned, ROYAL 2 GUELPH The best that Ted covld como up with this week was a scene cut on GALAMITY JANE in the Mercury.