Ballyhoo (Jan 15, 1954)

Page scan 0006 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 15, 1954
Volume:
Ballyhoo (Jan 15, 1954) Ontario 'B' District
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

PALACE 2 GUELPH Well whadaya know ... Herbert has come to life = in a manner of speaking, and today, January 20th, I recoived hia entry for the week ending January 9th. I can't hold back the deadline for you every week Herb ... se how about getting your stuff im on time, like the rest of the boys do? ooo Herb is getting ready for CinemaScope, and his new screen was delivered a couple of weeks ago ... It couldn't bo stored on his stage and was piunked dowm in his lobby ... and Herb made the most of 1%. So much interest was shown in it by his patrons that Herb had a large display made up, whick he placed on top of the crate, telling all and sundry that this was part of the new CinemaSeope equipment, and would soon be installed so that the citizens of Guelph could see the new miracle of the screen = CinemaScope, and THE ROBE. I like this, and it shows good thinking on Herb's part. A scene from VICKI was plaecod on an offe-theatre page in the Mereury, and on the sane feature Herb arranged with the local dise jocks to make mention of it between platters ooo The lads have also boen plugging the coming of THE ROBE. ALGOMA 2 800 Norm has sent along a brochure from ¢ J I C showing the amount of free time he was able to promote on THE ROBE, and it looks pretty good. During tho run of the pileture, every disc jockey on the station played selections from the musical background, with appropriate explanatory commentary. At least a dogon free spots daily ... not bad. Helon O'Connor, who has a morning show "A Word to the Wives® devoted ons full program 45 minutes, to musie from the picture, along with many comments and plugea for the attraction and theatre. For half a dogsen guest tickets to the theatre to be used as prises, a couple of the lads on the station staged a ROBE quiz during the entire run of the pic. Comments good ... results good, GAPITOL = PETERBORO For his date on SECOND CHANCE, Len camo up with a couple of pretty good stunts ... He doesn't like the competition of Bingo games any more than wo do, but this time he got then to work for him. A local hospital auxiliary was holding a giant bingo, and Len pursuaded them to give every player one extra game as a SECOND CHANCE, with the prises being guost tickets to see the attraction at the Capitol. Naturally the neme of the thoatre and feature had to be mentioned. Free scenes on off-theatre pages in the Review and Lakefield Mews .o. Same deal on his second hal? of the week feature, SLIGHT CASE OF LARGHIY. On Foto Nite Len gave every player in his dars game ® SECOND CHANCE, with suitable plugs, of course... Roy studio bannored thelr door and window with copy selling the features