Ballyhoo (Jan 22, 1954)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 22, 1954
Volume:
Ballyhoo (Jan 22, 1954) Ontario 'B' District
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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WELSON A PAPPY AGAIN Ses what happens when I relinquish a district ,, Harry Wilson ef the Capitel in Chatham informs me that ther again, for the seventh time, I believa ... and a buneh of nicer kids would be hard to find anywhere, The neveoner is a boy. o«. £ forgot to ask his name .o. Congratulations Harry and Eileen. g fe & = @ om QO @ oa ae) iad) Hoe Ka MoM Why is it so difficult to make ovt a requisition properly? ooo Believe me you don’t have to bo a college professor to follow the basic rules oo. First of all, sond ALL THREE COPLES to this off On approval, your copy will be returned to you. Secondly, do not include supplies, uniforms and trailers on one forn oe it tends to confuse us, and necessitates making out separate orders at this end, Always use a separate requisition for each of the above three items, and you won't have to wondor why the servies is so slow. 4.3 Go De aah aia KaXowokoX SNOW 22+ SNOW ... SNOW So you thought we were in for a green winter, huh? ... Well, what do you say now? Got your saow shovel handy? And plenty of good, old-fashioned rock salt? Make sure that the sidewalk in front of your theatre is free of snow and iee at all times e60 Your customers will thank you for it, Make sure that all your exit doors open freely, and that the immediate area is kept clear of snow ... AND ... make sure that you ao not permit an accumulation of snow on your marquee or woof, It's pure and simple mathematics ... No cause, no effect, XoZoMoRok HOW'S YOUR HEATING PLANT? Do you make periodic checks of your heating system with your engineer? Is your theatres heated to an even temperature all of the time that 1t is in operation? Don't be like one man I heard about, whose answer to a cold house in the early afternoon was, "There are only a handful of customers at this time of the day", Remember fellows ... your first and last customers are just as important as ali the ones in between. They paid their way in, end are just as entitled to every services and courtesy as anyone else, Keep your house comfortable ALL THE TIME! KeBoXoKoX