Ballyhoo (Jan 22, 1954)

Page scan 0003 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 22, 1954
Volume:
Ballyhoo (Jan 22, 1954) Ontario 'B' District
Leaf #:
0003
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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SORRY BOB oo. SORRY BOB 900, I inadvertently left Bob Nelson's name off the list of managors participating in our current BALLYHOO BONANZA ... Maybe because I haven"t heard from him in such a long time. This will serve to correct the error, and Eob's theatre, the Broadway in Timmins has new been added to the "B" group. How about sending me your material weekly, Bob ... so I ean properly score it ... and you, in turn, can knock off those important bonus peints for consistency? Your first batch-of stuff is good, and should get you off to a Line start. Bo Sook, K "ROBE" OPENZNGS During the past week we opened GinemaScope in two more situations, the Algoma in the Soo, and the Regont, Oshawa ... The boys did a swell job on both ... hope thoy'’yvs caught up on their sleep by now ooo £ haven't. I've sat through THE ROBE se many times that I can now call the dialogue backwards, forwards and both ways from the middle ... and I've learned more of the technical aspects of the installation than I was ever aware of before ... I'm even of some wse in the booth, and have been ablo to help get open on schedule in several instances. Get to know your installation fellows ... study it, ask questions ... but know what it is all about. Believe me it will come in handy, now and in the future. The rest of my situations are scheduled to open within the next couple of weeke ooo and I'll be there to lend a hand. MeRoko Ro S WHAT'S WITH YOUR AGGESSORINS? I have had numerous complaints from managers about the condition of the accessories they have been receiving fram Theatre Poster, and the service ... or lack of service. In my conversations with Murray Sveigman, he denies any knowledge of this condition ... tells me that he never hears from you, and consequently feels that his company is doing a good job. Ef you have a beef ... send it on to Murray. I know one thing for sure ... you'll get results, but pronte. BoKoXoXo KR I'M NOT A MIND READER Neither can I take the time to go digging through a batch of stuff to find out who it's from ... I%11 mention again ... I waat your BALLYHOO material sent to me in a SEPARATE envelope, with a covering, explanatory lotter,. I think perhaps you can spare the extra five minutes. And thet moans you, Ted ... and plieace don't use that heavy black eravon to seribble your notes.