Ballyhoo (Jan 22, 1954)

Page scan 0007 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Jan 22, 1954
Volume:
Ballyhoo (Jan 22, 1954) Ontario 'B' District
Leaf #:
0007
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

7 <a TIVOLE > HAMILTON (continued) 4 Oe LOE PRET SSS friends on G K O G did a noble job fox Jia's Pox howd They talked one of their advertisors, Jackson's ol * ° s, ° a Pere se eo ‘ny, %. at ?e by the mayor of this thriving Metropolis) into devoting ewo hals = hour programs to the Leaturve ooo plus two fifteen min discs ... The score was plugged by 211 local disc jocks well in advance and during the run ..o Another fifteen minutes show, tapod in the lobby of the Tivoli,featuring comments ef patrons coming out aftor having seon the pictura. I'd say this represents pretty therough radio soverage oo-e what do you say? ROBE time schedules were prominontly placed in all rural route buses and bus terminals ... A especial, very flashy, albeit on the dignified side, lobby display and front ... making use of every known type of banner, fluorescent paint, and all the other Little tricks a showman usually digs up for an oceasion such as Chis ooo ° s a Ls local Aged Women's home were A group of ladies from the £0 C picket it up as a news item. dnvited as Jim's guosts, and & EK Mayor Jackson placed city care at the disposal of the group, which was appreciated by the old folks and Jin ALLS o Guess that s about it fer Hamish this trap oo. Ag Looking for more good stuff next week and every week, just to keep the Hamilton record clean ooo CAPITOL = SUDBURY Jef was playing THE CADDY, and used his doorman in an excellent street stunt oo. Attired es a golfer, with clubs and a Gaddy-Boy, smoking a cigoratte through a long holder, #ark glasses etc. & dead ringer for Jerzy Lewis, ses Jeff ooo by that as it may, the lad attracted much attention, especially aa he kept putting the ball dowz the main drag ... and a sign on his back proclaimed to all and sundry that the original Lewis could be seon at the Gapitel currently in THE CADDY. CAPITOL = NORTH BAY X see you read BALLYHOO this time, Robert oo. and made sure that you get in on the ground floor, and a chance for that 5000 point bonus ... that's what I lake to seo ooo Bob borrowed a couple of chown and Puddinhead costumes f£vom his local Eaton storo, and got a couple of youngsters to parade the streets, carrying signs suitably inseribed with SCOUT= MASTER copy ooo It seems that none of the firms in Herth Bay had a Santa this year, so Robert promoted one for his lebby on the two Saturdays before Christmas ... Kerr Broa. and Lowneys kicked in enough of thele wares to keep Santa busy leoking after the small fry. A Santa was also used on the streets to ballyhoo BANDWAGON. On THE CADDY, Bob arranged for a cute street stunt oe. One of his usherettes, suitably attired in eport costune and earrying a bag of clubs walked along the main street swinging at everything in her way ... Every once in a while she'd insert a theatre pass in a snow bali and smack it 2% some lucky passer byo