Ballyhoo (Feb 5, 1954)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Feb 5, 1954
Volume:
Ballyhoo (Feb 5, 1954) Ontario 'B' District
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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89 cece WHAT'S WITH OUR I've just completed a comparison of our entries to date with the same period last year when JACKPOT JAMBOREE was in full swing % amd, you know what? I'm not too happy about it %% Sure you send in entries most of you that is but they seem to lack the life and sparkle we've become accustomed to. I'm thenkZul that we have showmen like Jim McDonough, Art Cauley, Bob Harvey, Paul Turnbull, Len Gouin and a couple of others to keep the old pot in 4 simmer „ They do things right, and their stuff is good, really good ... but I expect the same deal from every one of my managers „%, not just a handful. Perhaps I made a mistake in giving you a six month breathing spell between drives „„ or perhaps you feel, as one manager obviously dees, that your business is so good that vou don't have to werry about BALLYHOO ... Well, I've got news for you ... The success ef this contest depends on the participation of BEVERY MANAGER in this group, and for my dough, it’s going te be a succose < but geod. I expect „, and insist, on an entry for EVERY MARAGES ... EVERY WERK during the tera of this contest and that means you Ted, and Herb. There are no prizes for goose-egz totels Come on gang „% let us have a revival of that old spirit which mde this district the mosttalked about in the entire industry ... I know you can de it ... IF YOU TRY ... 30, hitch up those britches, and START TRYIN 0 8 I'm going to hold this issue up a couple of days to give the late-comers a chance to get their stuff in, so that IJ can publish our first score-board, covering the four weeks in January. Check your standing, and see how you stack up alongside our winning shetmen,. X. XX. X. X