Ballyhoo (Feb 5, 1954)

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GRANADA = HAMILTON (continued) Inside the envelope, a redhvaded thumb tack inserted into a small square of beaver board. Simple ..«. inexpensive, and certainly effective. Try it sometime. Paul sent a wire to his friend John Robinson on the local Spectator ... "Want to introduce you to the sharpest redhead in town advise when convenient The wire was followed by a personally delivered envelope with red tack ... Net result, a very humorous story in Robinson's VIEWS & REVIEWS column, one of the most widely read in the paper. Nice going Paul „. That's what I nenn fo round out hie campaign, Paul tied in with two local music stores „% Hoodie “e Record Bar, and Anne Foster's Music shop. Excellent windows in both stores. Paul certainly keeps trying, and usually winds up with at least one stunt that's just a bit off the conventional beat ... Maybe that's why he winds up a winner this month KoXoXoXoX AP © WELLAND Inadvertently, Jack was left out of last week's DRUMBEATERS section ... My apologies Jackson we'll pool all your stuff this trip .oo For LITTLE BOY LOST, Jack got himself a few very good free plugs over C HY C ... with words and music, not forgetting playdates and theatre. Same deal on his date on GIRL NEXT DOOR. As advance for THE ROBB, à good display was planted in the public library, a good two-column story and scene on offtheatre pages in the Tribune C H C has been plugging it all week ... announcements have been made from the pulpits of two local churches, and others promised ... and Jack contacted personally, the sisters of Notre Dame, who promised him their fullest co-operation. With this advance, let's see what you come up with when you actually play the picture, Jack. Hope you were able to plant pictures of your screen, CinemaScope stories, etc. LiKaR aX th CA Lo * Jeff tied in with Sudbury Motore who came through with a 4,50 line ad in the Star, most of it dominated by a life-like cut of Miss Monree ... naturally plugging MILLIONAIRE ... Copy went like so ... "Ne need to be a MILLIONAIRE to on joy a million dollsr ride etc." Very nice, Jeff. Seven foot cute outs of the three gals in the picture decorated Jeff's front. Believe it or not, some one tried to steal one of then so Jeff tells us ... but he thought better of trying to repeat the kidnap stunt he used on ToD BS ... The old story of crying “wolf" too often „ huh?