Ballyhoo (Mar 12, 1954)

Page scan 0000 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 12, 1954
Volume:
Ballyhoo (Mar 12, 1954) Ontario 'B' District
Leaf #:
0000
Language:
English
Collection:
Hollywood Studio System, Global Cinema, and Canada
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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Vv) ONTARIO ‘B’ DISTRICT >’ VOLUME 3 Se na Eo chee Weil, the scores are in, the winners have all been selected, and I can?t say eae. lene Fesults came as too much o2 a surprise to mo oo. How ebout you? a RERE Tf THE GY _ ARI f_ART GROUP TAQ LC Ca wey Sy im HeDonough 3 ist Prize Len Gouin G q ea . and Prise 2 x Hartshorn Congratulations Jim, Len end Al .oe ALL Zour of you gid an outst ne job of consistent Ballyhcoing, and & Lair share of good. industry and theatre “public Relations oo. You vichiy deserve the top spots Zor the month of Pebruary oo. Keep Ballyhcoin!, 2 4%, so you see, ces pay off. "foe toned tho top spot Be we bhy consistency; Lo by a.whisker two ov three times .o. but I must say this for you oo. You just won't give up. That's the Spirit Folia 505 How about passing oleng your 2ormula to some of the other lads? Thies is the second month that Jim and Art have split tho top two prises ... except that this trip the standinss were reversed, How about some of the rest of you go-gsttin! live vires cutting in on some of the gravy? Its not hard ... Ask the man (x ae Ptr Ya WELCORMS ih i Se Erect hot eeaee ato aie a "first" Lor you oso Hone ii