Ballyhoo (Mar 12, 1954)

Page scan 0001 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 12, 1954
Volume:
Ballyhoo (Mar 12, 1954) Ontario 'B' District
Leaf #:
0001
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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HORE SAFETY HINTS L°m glad that some of you lads are enjoying my safety hint pages ... the comments I have received to date have been excellent ... Hope 1% means that you're reading thom, and what is more important, passing them on to your staffs. This week we'll move out of tho auditorium, and pay a visit to your projectionists. YOUR PROJECTION ROOM le Gheek shutter-closing devices at Least oneo a week to make sure that all the shutters will drop freely and securely in place upon release of the auxiliary safety device. 20 See that nothing obstructs self-closiag doors or port sheaves. 30 Keop aisles free of all objects such a9 film cans and sand pails. bso See that all exhaust motors are eperating properly. 50 Dispose of hot carbons in sand paiis or metal cans. 6. Be careful not to cus yourself on sharp edges of reel cans, or when handling films. 7. Be on the lookout for sharp edges and moving parts wkon cleaniag projection machines o 8. Keep film in motal containors at all times when it is not being used. 90 Serap film should be kept in proper receptacle and separated from wasto paper and rubbish at all times. 10, Do not fail to puli switch and remove fuse before making changes on any electrical line. 11. Never bring any wood furniture or other flammable materials into the booth oo. All equipment in tho booth should be of metal construction. 12, Bo sure that fire oxtinguishers, send pails ete. are ready for immediate use in case of emergency. KNOW HOW TO USE THEM) 13, Note that guard on genorator coupling is in place. Ho koko oe We do not mean to imply that your projectionists are une awaro of the above common-sense rules of safety oo. Ib never hurts to double check ... just in case. Please go over the itoms listed above, and make sure that your booth is a clean and safo place to work in. For your sake, and that of your thousands of patrons. Next wook ... Roof, Stairways and aisles ete,