Ballyhoo (Mar 12, 1954)

Page scan 0002 from Ballyhoo

Record Details:

Title:
Ballyhoo
Date:
Mar 12, 1954
Volume:
Ballyhoo (Mar 12, 1954) Ontario 'B' District
Leaf #:
0002
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Greig Dymond in memory of David Dymond, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

Ballyhoo

  • Ontario 'B' District Ballyhoo, editor: Dan Krendel (1952-55)
  • Profit Blitz for ‘Fitz’, editor: Dan Krendel (1955)
  • National Ballyhoo, editor: Dan Krendel (1956-57)
  • Time Out for Ticket Talk, editor: Norman Barker (1960-61)

Ballyhoo (1952-61) was published by Famous Players Canadian Corporation as a mimeographed internal sales and theatre managers’ newsletter. Editor, Dan Krendel, had been division manager of the Ontario ‘B’ District since 1942, and initially created Ballyhoo in 1952 to circulate weekly updates for a regional sales contest. Ontario ‘B’ District Ballyhoo continued until 1955 as a tool for sharing and incentivizing new sales techniques and publicity methods as the movie business declined in the face of television and the baby boom.

In Fall 1955, Profit Blitz for ‘Fitz’ was a nationwide sales contest, named for Famous Players’ president J. J. Fitzgibbons, honouring his 25th year as head of the business. Dan Krendel was made National Drive Captain and edited a weekly newsletter for the campaign.

From 1956 until at least 1957, National Ballyhoo was published weekly with Krendel as editor. He continued the style and content developed earlier for his Ontario ‘B’ District, but now extended vastly for a chain-wide coast to coast scale. Ballyhoo’s sharing promotional tools came at a time of contracting box office as television and automobile ownership became prevalent in the mid-1950s.

By 1960 until at least 1961, Time Out for Ticket Talk continued as a mimeographed newsletter, edited by Norman Barker of the head office publicity department. Time Out was compiled on a less ambitious scale than Ballyhoo. Compared to the earlier national compilation of local publicity gimmicks, Time Out often contained only a single memo or reproduced local story, and was often undated and only informally edited.

– Paul Moore, March 2024

Date Added:
April 11, 2024
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EASTER'S GOMTN! t's not too early to start planning your Baster activitieso Are you setting up any kids’ shows? Havo you been in touch with your booker with any constructive suggestions for sete ting up suitable holiday programs? ... Have you given the matter any thought at all? Get crackin! fellas. How about your seasonal decorations? NOW is the time to start thinking about your new Spring Look ..o. Both in and outside your theatre, Go over every single inch of your theatre PERSONALLY and Lay your plans for any touching Up, Fepairs, etc. so that you can get started the minute the weather permits. Kaster'1ll be here before you know it ... Be ready for it. Bola ooX CAMPAIGN BOOKS To date I have received exactly ONE campaign book ... from Paul Turnbull ... Guess the rest of you aren't interested in the twenty Live bueks prize for the best covers ooo or perhaps you're leaving it to the last minute ... Some of the campaigns submitted for BORANZA points certainly merit proper dressing up for submission to the Round Table or other similar trade publieation competitions. Why not go to work on it RIGHT NOW ... Gathor your material, dress it up, design a cover and send it in. And don't Lorget, I expect SEVERAL entries from each theatre in Ray Lewis! annual showmanship contest. So oo. your ontry can serve a dual purpose ... and can wind up by winning you one or more prizes, How about it? eee Kk WHAT'S "COOK" ING? That's the title of 2 new tip shoot being put out by TAL? Cook of Jimmy Nairn's department ... It's an excellent sheet which contains many good, practical exploitation ideas .o. all of them designed for YOUR theatre, Tiff has gone to a let of trouble to ascemble and edit his material, and I trust that each and every one of you reads it and MAKES USE of it. I have Tif?%s Pirst two copies before me, and they make mighty interesting reading. in these two coples you will find hints on VICKI, TWELVE MILE REEF, HERE COME THE GIRLS, HONDO, FOREVER FEMALE, KISS ME KATE, MONEY FROM HOME, CEASE FIRE, BEST YEARS OF OUR LIVES, and THE EDDIE CANTOR STORY. I'm sure you can use some of thom.